Job Description

Are you a creative wordsmith Copywriter with a flair for writing compelling copy across digital and offline channels? GLL, the UK's largest leisure and libraries operator, is looking for a talented Copywriter to join our growing Marketing Team.


As a Copywriter, you'll have the opportunity to create engaging content for a range of brands and business areas, including Better, Spa Experience, libraries and the GLL Sport Foundation. You'll work across websites, social media, print materials and more, ensuring that every piece of content resonates with our diverse audiences. Your UX copywriting and content production skills will help drive engagement, support SEO efforts, and maintain brand consistency across all touchpoints - creating a seamless experience for our users.





This is an exciting opportunity for a detail-oriented, results-driven individual to make an impact across multiple platforms and brands.





Key responsibilities


Write and optimise web copy, ensuring it's engaging, SEO-optimised, and aligned with each brand's tone of voice. Lead the copy execution for marketing campaigns and initiatives taking in input from across the team to craft creative and thoughtful copy for a variety of different channels and audiences. Support the creation and update of content across digital platforms, working with internal colleagues and agencies to ensure it meets business goals and resonates with target audiences. Write compelling offline materials, including print marketing, brochures, and event collateral. Proofread and edit content to ensure it is polished, accessible and on-brand. Collaborate with internal teams and external agencies to ensure written content is aligned with broader marketing goals. Adapt content for different audiences, from gym members to library visitors, and ensure it is engaging and user-friendly.
What we're looking for


Ability to work across diverse disciplines with proven experience in writing and editing digital and offline content for multiple brands. Strong understanding of SEO best practices and content optimisation. Experience in UX copywriting and creating clear, concise copy for digital products. Excellent writing and editing skills, with a keen eye for detail. A conceptual thinker with the ability to develop big ideas that can be executed across multiple channels. Knowledge of accessibility standards for creating inclusive content. Strong communication skills and the ability to collaborate with cross-functional teams. Ability to manage multiple projects and meet deadlines across various brands.
This position provides the option to work in-person at any of our UK locations, subject to role-specific requirements and availability. If you're passionate about creating high-quality, engaging content and want to make a real impact across both digital and offline channels, apply now.

As a charitable social enterprise and cooperative owned by our staff, GLL is a unique organisation for you to have a career with!

The basics:

A salary of 40,275.25 per annum Permanent job role working 40 hours. We are an accredited Living Wage employer with industry leading rates of pay We can offer a career, not just a job with extensive Learning & development support available. A uniform will be supplied and must be worn GLL is Values Driven, not Profit Driven. We work hard to benefit the communities we operate in. As a staff owned organisation you will be given the opportunity to join the Society and t have a stake in your business

Additionally GLL offers employees a range of employment benefits:

Access to a pension scheme. Health Assurance and access to Counselling services Access to the tax efficient Ride to Work bicycle purchase scheme. Free annual eye tests Discounted nationwide (over 200 centres) inclusive leisure centre membership for you and your partner. This includes GLL Extras!

GLL Society benefits (if you choose to join the Society after your probation period) include:

The right to stand for the Society board and to vote for board members to represent you Access to team building and fun events such as Treks, Concerts outings etc Access to a range of benefits exclusive to our people - ask your line manager for details or check out the Intranet

About GLL:

As the UK's largest leisure operator and charitable social enterprise, we offer a range of careers for everyone in our local communities. We manage over 400 facilities across England, Wales, and Northern Ireland, including public sport and leisure centres, elite sporting venues, libraries, and children's centres.


Our people are from the communities we serve and help us make real changes in their local area.





One of our core values is 'More than a Job', because working with us opens a wide range of possibilities and opportunities for you, starting with how you work with us. To make sure we are having a positive impact on our people, we also offer some flexible and part-time working options so you can make sure your new job works for you. Subject to vacancies, whether you are after a contractual commitment and a regular work schedule or the freedom of flexible hours, you may be able to choose an arrangement that works best for you and play your part in improving the health and wellbeing of your community.





We offer two different types of work arrangements:


A permanent employment contract - part time and full time A flexible worker engagement by joining our flexible worker pool

If you are looking for a regular number of hours that you can work and are flexible to meet the needs of a 7 day a week service, then a full-time or part-time permanent contract might be the right choice for you.





So whether your ambitions lie in sport and leisure, events & catering, health & beauty, corporate support or working with children, you'll be able to find your ideal new job at GLL.





Passionate about seeing our communities thrive, we invest back into our facilities, projects and people and are Investors in People Gold Award employer.





However you choose to work with us, you can be sure that you will be a valued member of our team, working with great colleagues, and making a real difference to people's lives.





We are an inclusive employer. We seek and welcome diversity in our teams.


All pay rates are subject to skills, experience, qualifications and location.