Job Description

Key Information
Job title: Corporate Communications Manager
Salary: 38,090 - 41,900 Grade: Band 2
Contract type: Permanent - Full time Reference: 2018
Location*: London Transport Museum, 20 Cranbourn Street, London, WC2H 7AA
Application closing date: Tuesday 30th September @ 23:59
*Hybrid working within this role enables a balance of 50 per cent of time split between the office and home over a 4-week period. Hybrid working arrangements can evolve subject to business requirements.
About London Transport Museum
Based in Covent Garden, we are the world's leading museum of urban transport and an award-winning day out. But that's just part of our story. We are passionate. We are curious. We are adventurous.
As a heritage and education charity, we reach every primary school in the capital to fire the imaginations of tomorrow's engineers, designers, scientists, and arts enthusiasts. With business partners and industry decision-makers, we tackle the topics that matter to London, from smart cities to green innovation.
We want to close skills gaps, redress gender imbalances and create opportunities for under-represented and disadvantaged communities.
We want to ignite curiosity to shape the future.
At London Transport Museum we welcome children, young people and adults at risk as Museum visitors and through engagement projects. We take safeguarding our visitors seriously and ensure all our staff and volunteers are DBS checked, regularly trained, and feel confident following our thorough safeguarding procedures. At the Museum, safeguarding is everyone's responsibility.
Overview of role
The purpose of this role is to develop and implement communications strategies to build London Transport Museum's reputation, increase public awareness and support, and grow and enhance the Museum's audience and community across a broad range of the Museum's work including: education, heritage, thought leadership, sector leadership and innovation, fundraising, corporate partnerships and sponsorships.
The role will include media relations, media sell-ins, production of publicity assets, social media, briefing internal teams on corporate communications activity and maintaining the consistent application of the Museum brand.
Key accountabilities

• Corporate communications strategy - work with the Marketing & Development team and teams across the Museum to develop communications strategies aligned to the Museum's five-year strategy
• Media relations - proactively sell in positive stories to the media, pitch ideas for features, develop ongoing relationships, respond to and service enquiries from press and media. Draft press releases, follow-up contacts, supply photographs and further information. Oversee the maintenance and regular updating of press mailing lists, marketing databases and other administration systems. Develop relationships with journalists and media
• Print and distribution - write communications copy, manage the production and distribution of communication materials. Ensure relevant distribution databases are maintained
• Online and social media - use the Museum's website, social media channels and e-communications as tools to support corporate communications, news and events
• Cross-departmental working - working across the Museum's Marketing and Development team and with teams across the Museum to ensure that campaigns are integrated and delivered effectively
• Events and public programme - manage a range of internal and external events including press launches and familiarisation visits, private views, filming and photo-shoots, press and stakeholder visits. Contribute corporate communications expertise to the development of exhibitions and the Museum's public programme
• Stakeholder relations - represent the Museum at industry (tourism, transport and cultural) forums. Liaise with sponsors and funders and keep up to date on industry developments. Establish relationships with key partners to support key partnerships with sponsors and corporate members building and maintaining mutually beneficial relationships

Skills, knowledge and experience
Skills

• Strong strategic PR, communication and marketing skills
• PR and marketing techniques
• Campaign planning
• Analytical skills
• Database management including press database experience
• Exceptional written and oral communication skills including engaging press releases and promotional copy
• Ability to build personal and organisational relationships particularly with the media and transport sector
• Flexible, with ability to work under pressure to meet changing and multiple deadlines
• Attention to detail and proofreading

Knowledge

• PR and marketing
• Print, broadcast and online media
• Event planning
• Knowledge of current/emerging technologies, trends and best practice in PR, marketing and communications
• Strong knowledge of data protection, privacy law and the GDPR and how this applies to data management and CRM.
• Knowledge of database/CRM marketing
• Print production

Experience

• Working in a PR/communications environment preferably in a press office or PR agency, charity or heritage organisation
• Project management of campaigns
• Events organisation e.g. press previews and private views
• Collaborative working across teams and with partners and stakeholders from the commercial and not for profit sectors
• Working with external organisations and agencies including suppliers

Application process
Think carefully about the skills, knowledge and experience in the advert and cover this in your CV and one page cover letter.
Word format preferred and please do not include any photographs or images.
Equality, diversity and inclusion
We are committed to equality, diversity and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria.
Benefits
In return for your commitment and expertise, you will enjoy excellent benefits and scope to grow. Rewards vary according to the level of role but mostly include the below:
Final salary pension scheme
Free travel for you on the TfL network
Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
30 days annual leave plus public and bank holidays
TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow
Private healthcare discounted scheme (optional)
Tax-efficient cycle-to-work programme
Retail, health, leisure and travel offers
Discounted Eurostar travel
We will make every effort to give you as much notice as possible, however some interviews/assessments could be organised at short notice.

Skills Required