Job Description

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Manager, Creative Marketing on a 12 month FTC.


This role sits within the LFC Marketing department and plays a pivotal part in shaping how the Club is visually represented across campaigns and marketing initiatives. The Senior Manager, Creative Marketing will lead the day-to-day management of stills, video, and eCommerce content creation, ensuring all outputs align with Club guidelines, strategic objectives, and the Red Way.


A key focus will be on supporting the merchandise department through the development and execution of visually compelling, strategically aligned campaigns that drive product visibility and sales. The role involves close collaboration with internal teams and external partners, using data-driven insights to inform creative direction and deliver impactful content across multiple channels.

What will you be doing?

Brand Identity Leadership:

Acts as a key stakeholder in shaping Liverpool FC's visual identity, ensuring consistency across departments and partners in line with brand guidelines and strategic goals.

Budget Management:

Oversees the marketing content budget, including reporting and planning, ensuring cost-effectiveness and return on investment.

Creative Workflow Oversight:

Manages the creative studio's workflow, aligning priorities with marketing strategy and ensuring content complies with Club policies.

Project Management:

Leads large-scale creative projects from briefing to delivery, ensuring alignment with timelines, strategy, and insights.

Insight-Driven Content:

Promotes a culture of insight-led content creation, optimising for audience and channel through collaboration with internal and external insight sources.

Stakeholder Collaboration:

Works closely with product, sales, and marketing teams to understand audience needs and share campaign previews for effective planning.

Campaign Coordination:

Maintains regular communication with the Campaigns Team to ensure timely delivery of creative assets and contribute to performance reviews.

International Retail Support:

Coordinates with the International Retail Marketing Manager to deliver optimised assets and share best practices with global partners.

Team Leadership:

Leads team meetings and 1:1s, supports professional development through PDPs, and conducts bi-annual performance reviews.

Who are we looking for?

We are looking for a highly experienced and driven individual with significant experience in a similar role within the sport or lifestyle sector and prove experience of people management experience.


The successful candidate will demonstrate a strong ability to research, compile, and project manage the delivery of multi-channel creative assets, with a clear understanding of how to effectively utilise diverse creative formats across marketing and sales channels. A deep knowledge of multi-channel customer journeys and what constitutes effective content and campaign execution is essential.


This role requires a confident leader who excels in cross-departmental collaboration and stakeholder engagement to deliver impactful outcomes. Strong financial acumen, including budget planning and reporting, is key, alongside the ability to inspire, motivate, and develop a high-performing team.


The ideal candidate will also have proven experience in presenting content, project plans, and insights to stakeholders, managing external agencies, and demonstrating excellent organisational and time management skills. A proactive, open communicator who thrives in a fast-paced environment and is flexible to support content creation moments will be well-suited to this role.

Why should you apply?

This is a full-time Fixed Term Contract (12 months) role working35 hours per week. Your main base will be our Liverpool City Centre office on Chapel Street.


To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.


You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.


At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.


Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.



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