Job Description

Creative Strategist - Epet?me

Up to 55,000 + 20% bonus + benefits


Remote - UK based

We've teamed up with the fast growing digestive health brand, Epet?me, who are now in the market to secure a Creative Strategist to join the team.

This is a fantastic opportunity to join a brand scaling at pace & have a key impact on driving performance marketing growth through ad-creative.

About Epet?me

At Epet?me, we are dedicated to creating gut health products that actually work. Our first product, the synbiotic duo cap, is the result of rigorous scientific development and collaboration with leading scientists and manufacturers, led by the vision of nutritionist Emily English, ensuring the highest quality and efficacy in one daily dosage.


Epet?me is an ambitious, fast-growing gut-health subscription brand dedicated to transforming the health of its community. We know more than ever about the links between gut health and overall wellbeing - not just digestion, but mind, skin, immunity and hormone health too. Our science-backed products empower customers to achieve their best selves every day, through simple one-a-day solutions that are packed with high-quality, evidence backed ingredients. Launching with a Shopify store and targeting global expansion, we're poised to become a leader in the subscription gut-health space.


Join us at the forefront of this exciting journey - visit epetome.com to see our vision in action.

Role Overview

We're seeking a direct response-oriented Paid Social Creative Strategist to supercharge our ad creative performance. You'll take the lead on ideating, scripting, and overseeing the creation of high-impact ad content that scales. Working collaboratively with our freelance Paid Media Buyer and in-house Senior Graphic Designer, you'll have the support and resources to turn ideas into reality fast, accelerating our performance marketing activity and directly influencing revenue growth.

Main Responsibilities

Consumer Research: Conduct in-depth customer, product and competitor analysis to understand our industry and target audience and how we can resonate with them through our paid social activities.


Creative Strategy & Execution: Develop and execute 100+ engaging ad concepts monthly that link to research carried out and strategy set by performance channels


Cross-Team Collaboration: Work closely with our Graphic Designer, Influencer Manager and Nutritionist to source and brief UGC Creators, produce multiple ad concepts and variations that are engaging, educational and backed by science.


Trend Research: Conduct daily ad creative & social media research to stay ahead of trends and identify winning concepts.


Creative Coordination: Produce in-depth briefs and source content from UGC creators, brief new creative ideas to the Photography Team (bi-monthly) and Videgraphy freelancers (ad hoc)


Creative Analysis: Using Motion, analyse previous creative concepts to feed into future strategies across performance channels, feeding creative iterations into the team (through UGC or Graphic Design Team briefs)


Brand Guardian: develop a deep understanding of the product, gut health market and our brand to protect Epet?me from fads and retain a credible, authoritative look and feel across every consumer touch point.

Key Skills

At least 1 year of experience managing paid social creative strategy in an e-commerce setting (experience in Health and Wellness preferred) Proven direct response copywriting ability with a deep understanding of consumer psychology and market states of awareness Ability to problem-solve & pivot quickly in a fast-paced startup environment Ambitious, self motivated and excited to drive growth The ability to edit content/footage (preferred) A data-driven mindset to refine ad concepts and boost performance Proactive, creative thinking with the ability to deliver high-quality content under tight deadlines Strong organisational skills and attention to detail to ensure seamless creative execution

Benefits

Rewarding salary + Annual Company Bonus (up to 20% depending on company and personal performance) Fully remote anywhere in the UK Ongoing Epet?me subscription to experience the benefits of gut health first-hand Discount for friends and family Quarterly team meet-ups and access to co-working spaces worldwide Enhanced maternity leave policy Life insurance policy Opportunity to play a pivotal role in a gut-health brand set for rapid global growth

If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!

Epet?me is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member's success - let us know if you require any adjustments during the recruitment process.