Job Description

About The Visionary Group (TVG)

Welcome to The Visionary Group. We are a close knit e-commerce growth team of brand builders, strategists, and marketers. We help ecom companies scale to maximum their true potential by exploring DTC solutions best suit for their stage of business. Founded in 2022, our collection of fast paced team members is becoming filled with high priority work, which is where you come in! We are looking for people obsessed with what they do and have passion for constant improvement.

Position Overview:

We are seeking a

Creative Strategist

specializing in Meta Paid Advertising Creative to join our marketing agency. This role focuses on developing and optimizing performance-driven creative strategies for platforms like META (Facebook and Instagram). You will assist in onboarding clients for creative-related tasks, support client meetings, and act as the primary touchpoint for clients on all creative aspects. Collaborating closely with your internal team of media buyers, creatives, and UGC creators, you will ensure all creative assets are designed to drive measurable results.

Key Responsibilities:

Creative Strategy Development:

Develop performance-focused creative strategies tailored for Meta paid advertising campaigns Conduct in-depth research on target audiences, industry trends, and competitor campaigns to inform creative direction. Create actionable creative briefs and scripts for internal teams and creators, ensuring clarity and alignment with campaign objectives. Up to date on later trends on social media

Content Production & Management:

Oversee the creation of high-quality, on-brand paid advertising assets, including video, graphics, and user-generated content (UGC). Collaborate with UGC creators, managing briefs, contracts, and content delivery. Organize and maintain creative libraries, ensuring all assets are accessible and aligned with brand guidelines.

Performance Analysis & Optimization:

Analyze creative performance data to identify successful ads.. Document underperforming ads and hypotheses to avoid replication and refine future strategies. Regularly test new creative hypotheses to optimize campaign performance.

Team Collaboration & Workflow Management:

Work closely and manage Media Assistants, Graphic Designers, Video Editors, and UGC Creators to execute creative strategies. Maintain streamlined workflows and clear communication across teams to ensure timely project completion.

Client Support & Collaboration:

Assist with creative-related tasks during client onboarding, such as preparing brand kits, organizing design folders, and gathering creative assets. Support client kickoff meetings by addressing creative requirements and ensuring alignment with advertising goals. Serve as the main client touchpoint for creative questions, updates, and feedback.

Qualifications:

Proven experience in a creative or strategic role focused on paid advertising, preferably on platforms like META or TikTok. Strong understanding of performance-driven creative strategies and paid media campaign dynamics. Excellent organizational and project management skills to handle multiple campaigns and deadlines. Familiarity with tools like Canva, project management software, and data analysis platforms. Strong communication skills for client interactions and team collaboration.

What We Offer:

Competitive salary. A collaborative and innovative work environment. Opportunities for professional growth and development in the paid advertising space.
If you're passionate about driving results through creative strategy and paid advertising, we'd love to hear from you. Apply today to join our team!

Job Types: Full-time, Part-time

Pay: 3,800.00-6,000.00 per month

Expected hours: No less than 30 per week

Experience:

Creative Strategy: 3 years (Preferred)
Work Location: Remote