Job Description

Vacancy No

VN2511

Location City

Multiple

Location Country

United Kingdom

Job Title:

Creative Strategy Executive

Reports to:

Senior Creative Strategy Lead

Department:

Creative & Content Partnerships

Location:

London or Manchester

Job Grade:

P2

DEPARTMENT DESCRIPTION

JOB PURPOSE

Reporting to the Senior Creative Strategy Lead, the Creative Strategy Exec plays a key role in developing standout, culturally resonant advertising experiences across the Channel 4 ecosystem - from live TV to Streaming and Social platforms.




Highly curious, with a passion for insights, creativity and storytelling, you'll collaborate with a diverse range of brands and agencies helping to shape marketing campaigns turning creative ideas into broadcast quality creative. You'll bring creative flair and a collaborative mindset to every brief - whether it's a major brand campaign or quick turnaround response.



A creative thinker, confident in proactive and reactive ideation, you'll work closely with Channel 4 sales teams, commissioning, external production partners and in-house teams 4Studio and 4Creative. You'll be obsessed with storytelling - showing advertisers how ideas can be bought to life through the unique tone, talent and power of Channel 4.



As a public service broadcaster who is 'Altogether Different' your ideas will uphold the brand cachet of Channel 4 whilst incorporating and balancing the commercial needs of advertisers.


You'll be able to effectively prioritise tasks and have a passion for problem solving and collaboration.

KEY RESPONSIBILITIES

Creative Strategy Development

: Own end to end development of proposals with ideas that are aligned to brand briefs through clear goals, research, rationale, strategies and tactics.
Navigate the push and pull between client needs and creative dreams, acting as the problem-solving bridge between creative and revenue. Collaborate closely with Sales, Commissioning and Production, ensuring responses and proactive ideas meet Channel 4 creative standards and advertiser timelines. Work closely with the Senior Creative Strategy Lead to deliver holistic Channel 4 responses and compelling story led narratives on allocated RFP's. Participate in and help shape collaborative, purposeful brainstorms. Efficiently multi-task, managing timelines and projects at different life stages. Support in the evaluation of campaign effectiveness working closely with creative strategy peers and Measurement and Insights. Seek regular feedback to aid learning and surface relevant, incremental opportunities that drive revenue and innovation.

Scaling Creativity

: Be an advocate for culturally led creativity within Channel 4 Sales, suggesting ways to inspire in team and client meetings and external workshops.
Deliver narrative driven presentations and dynamic workshops that convey Channel 4's advertising proposition effectively. Work with the Senior Creative Strategy Lead to support different tiers of advertisers through varied initiatives and production support. Seek out and attend relevant industry events to aid ongoing learning, ensuring Channel 4 is at the forefront of creative and cultural discourse. Regularly distil and share key themes with Channel 4 Sales teams. Contribute to ideas repository collateral, including performance data to support insight piece development, external creative sessions and case study development.

ESSENTIAL EXPERIENCE & SKILLS

Experience in a creative, planning or strategy role within a media owner, publisher, platform, agency or brand environment. Strong understanding of broadcaster partnerships and branded entertainment across linear and social channels. A multi-tasker with excellent problem-solving skills; focused on 'getting things done' A motivated self-starter fully immersed in culture in order to inspire thinking that will resonate with mass audiences. Broad range of creative skills, with experience crafting compelling, succinct ideas that can work across linear, streaming and social. Ability to thrive in a collaborative culture, embracing change and effectively implementing feedback. Thrives in fast-paced commercial environments. Passion for Channel 4's mission and values.

Basic salary per annum starting from

32,375.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

02 Oct 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk