Job Description

Outra is a UK-based data science firm specializing in household-level data, leveraging over 30 million UK households and thousands of data points to deliver predictive analytics and actionable insights. We combine advanced AI and machine learning to support business in all industries to optimize marketing efficiency, enhance customer understanding, and predict behaviours.

Position:

-------------

You'll be the first Creative across Upstix and Outra.


You'll own creative across paid media, product marketing, lifecycle, and GTM and help us build a creative function that actually supports growth.


From day one, there is budget for a Graphic Designer and Video Editor.


But we don't want you to inherit a team. We want you to help shape it.


That means when you first join, you'll be close to the work yourself - creating, briefing, testing, and leaning on a trusted freelancer network where needed.


As you get a feel for what the business really needs, you'll help hire the right permanent roles.


If you like building things properly rather than inheriting something half-right, this role should suit you.

Requirements:

-----------------

Performance & paid media creative

You'll work closely with Growth and Paid Media to improve the quality and performance of our ads.


This includes:

Turning customer insight and performance data into clear creative priorities Identifying opportunities across audiences, angles, hooks, and formats Generating concepts, hooks, scripts, and new paid social formats Writing and testing ad copy across different tones and messaging styles Interpreting results, scaling what works, and feeding learnings back into the next round of ideas Helping us build a fast, structured creative testing framework

Hands-on execution (early phase)

In the early months, you'll be close to the work.


You'll:

Create concepts, briefs, and early drafts yourself Put together rough statics, motion ideas, and scripts Use freelancers across graphic, motion, video, and UGC / creator to move quickly Keep things shipping while we shape the long-term team

This is temporary, but important. We need someone who's comfortable doing before delegating.

Product marketing & GTM creative

You'll own creative briefs and direction for product marketing and launches across both brands.


You'll work with:

Outra Head of GTM on launch collateral and sales enablement Product Growth Lead (shared across Upstix & Outra) on product marketing assets and website / landing page creative direction

Your role is to help turn product value into clear, simple creative that supports commercial goals.

Lifecycle & email creative

You'll own creative direction for lifecycle and email design.


You'll partner with:

Senior Lifecycle Lead CRM Manager

This includes shaping templates, visual standards, and creative direction for nurture, activation, and re-engagement emails.

Building the creative function

You'll be the custodian of creative across Upstix and Outra.


That means:

Setting the creative quality bar Ensuring consistency across ads, product, lifecycle, and GTM Balancing brand standards with performance needs Improving how we brief, test, learn, and iterate on creative

You'll also:

Help define the roles we hire Interview and select the Graphic Designer and Video Editor Decide what stays freelance vs in-house as we scale

Other information:

----------------------

Outra is currently entering an exciting period of growth and expansion, as we continue to develop our unique, data science led propositions.







Primarily focused on prospect generation and data enrichment, our market leading solutions use highly targeted UK household and property attributes data to support audience engagement and development, through predictive modelling.



Outra Careers | Join our team