Job Description

Vacancy No

VN2554

Location City

London

Location Country

United Kingdom

Job Title:

Creative Strategy Lead

Reports to:

Creative Strategy Senior Lead

Department

: Channel 4 Sales

Team:

Partner Lab, Creative Strategy

Location

: London or Manchester

Job Grade:

M

Department Description

Partner Lab is Channel 4 Sales' in-house creative partnerships and sponsorship offering, with the ambition to create stand-out advertising campaigns for our commercial partners.



Made up of four specialist teams - Partnerships, Sponsorship, Creative Strategy, and Production, Partner Lab brings together Channel 4's content expertise and cultural understanding with client brand objectives to deliver high-quality, engaging work across TV, streaming, sponsorship, and branded entertainment. Everything we create is built to feel naturally at home within Channel 4's world. Our approach is rooted in a simple principle: for brands that want to stand out.

Job Purpose

Reporting to the Senior Creative Strategy Lead, the Creative Strategy Lead is responsible for developing bold, culturally resonant advertising experiences across the Channel 4 ecosystem - from live TV to Streaming and Social Branded Entertainment.



Curious and insight-driven, with a passion for creativity and storytelling, you'll collaborate with a diverse range of brands and agencies to shape campaigns that turn ideas into broadcast-quality creative. From large-scale brand partnerships to quick-turnaround responses, you'll bring both creative flair and a collaborative mindset to every brief.



Confident in both proactive and reactive ideation, you'll work closely with Channel 4 Sales, Commissioning, external production partners, and in-house teams including 4Studio and 4Creative. With a strong focus on storytelling, you'll show advertisers how their ideas can be brought to life through the unique voice, talent, and cultural impact of Channel 4.



As a public service broadcaster that is Altogether Different, your work will uphold the distinctiveness and brand value of Channel 4, while balancing the commercial needs of advertisers. You'll thrive on problem-solving, collaboration, and the ability to prioritise effectively in a fast-paced environment.

Key Responsibilities

Lead the end-to-end development of proposals, ensuring ideas align with brand briefs through clear goals, research, rationale, and strategy. Balance client needs with creative ambition, acting as the bridge between creativity and revenue. Collaborate with Sales, Commissioning, and Production to deliver responses and proactive ideas that meet Channel 4's creative standards and client timelines. Partner with the Senior Creative Strategy Lead to deliver holistic Channel 4 responses and compelling, story-led narratives on allocated RFPs. Contribute to brainstorms that generate original, impactful ideas. Manage multiple projects at different stages, ensuring timelines are met. Support campaign evaluation with Creative Strategy peers and the Measurement & Insights team. Gather and act on regular feedback to improve outputs and identify new opportunities that drive revenue and innovation. Champion culturally-led creativity within Channel 4 Sales, inspiring colleagues and clients through meetings, workshops, and external sessions. Deliver narrative-driven presentations and dynamic workshops that showcase Channel 4's advertising proposition. Support a range of advertisers through varied initiatives and production support, working alongside the Senior Creative Strategy Lead. Stay ahead of cultural and industry trends by attending relevant events, distilling key themes, and sharing insights with Sales teams. Contribute to creative collateral and repositories, including case studies, performance data, and insight pieces for internal and external use.

Essential Experience and Skills

Experience in a creative, planning or strategy role within a media owner, publisher, platform, agency or brand environment. Strong understanding of broadcaster partnerships and branded entertainment across linear and social channels. A multi-tasker with excellent problem-solving skills; focused on 'getting things done' A motivated self-starter fully immersed in culture in order to inspire thinking that will resonate with mass audiences. Broad range of creative skills, with experience crafting compelling, succinct ideas that can work across linear, streaming and social. Ability to thrive in a collaborative culture, embracing change and effectively implementing feedback. Thrives in fast-paced commercial environments. Passion for Channel 4's mission and values.

Basic salary per annum starting from

71,094.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

15 Oct 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk