Job Description

We have an opportunity to join our Head Office CRM Team at Northminster Business Park, York as a CRM Assistant.

This is a full-time, permanent role for 39.5 hours over 5 days per week.


In this role, you will play a key part in supporting the planning, execution, and optimisation of customer marketing activity. You'll help to segment our customer base, create targeted email marketing campaigns, and analyse performance to ensure that the right customers receive the right communications at the right time.


The CRM Assistant will work closely with the CRM team and wider Ecommerce and Marketing departments to deliver a seamless customer journey.

Let's see what's in it for you:

A competitive salary of 25,000 to 27,000 per annum Discretionary annual bonus scheme

And that's not all. Working for Pavers comes with so much more to enjoy:

Generous colleague discount, some of which can be shared with your family and friends Holiday entitlement that increases with service Company contribution pension Free on-site parking Pavers Academy - enter a world of training at your fingertips! Pavers Foundation - nominate a cause close to your heart to receive a donation! Wellbeing and financial support via RetailTRUST

Want to see a snapshot of your duties?

Support the CRM team to produce engaging and targeted email marketing campaigns using Dotdigital and Fresh Relevance Support delivery of A/B testing roadmap to improve subscriber engagement Monitor and analyse campaign performance, reporting on KPIs (retention rate, click rate, conversion, unsubscribe rate etc), making data-driven recommendations for enhancement Assist in maintaining customer data integrity, ensuring GDPR compliance Work with Creative and Product teams to ensure campaigns are brand-consistent and commercially relevant

Here's what we're looking for in a CRM Assistant:

Experience or qualification in marketing or related field Strong attention to detail and organisational skills Excellent written and verbal communication skills Comfortable working proactively and managing multiple priorities Understanding of email marketing principles and best practices Proficiency using Microsoft Excel Experience using a CRM, CDP, or ESP (e.g. Dotdigital, Klaviyo, Braze or similar) is a bonus Working knowledge of Google Analytics or other reporting software is a bonus


If you're looking to start or grow your CRM career with a dynamic and supportive team, we'd love to hear from you.

Do you feel this is the role for you? Apply today!

The Pavers story began in York in 1971 when Catherine Paver took out a 200 bank loan (for a sofa she told them) to fund her new business. She had big dreams of changing the world of footwear and a passion to provide comfortable and stylish shoes for all.


Starting small, she sold shoes at village halls and homeware parties before opening the first Pavers shop in Scarborough in 1981, when Catherine's three sons joined the business. One of her sons, Stuart, ran the business as Managing Director for over 40 years, joined by his son Jason in 2016. As of September 2023, Jason Paver is now the Managing Director of Pavers Ltd, with Stuart Paver moving to Chairman, taking the company into the 3rd generation of family run leadership.


From these modest beginnings, Pavers Shoes has grown to be a UK leader in today's footwear industry, with over 180 stores nationwide encompassing our more recently acquired brands including Jones Bootmaker, Herring Shoes, Padders & Van Dal.


We remain acquisitive, highly profitable, and are an ever-growing, independent family-run business, employing over 1,900 people.


We were delighted to receive recognition as a 3Employer with

'World Class'

levels of workplace engagement and the

'2nd Best Retailer to Work For'

by Best Companies in November 2024. At Pavers, we attribute the talents, passion, and dedication of our colleagues as the reasons for our success.

If you have any questions regarding the role or encounter any issues with your application, please contact us by emailing recruitment@pavers.co.uk