Job Description

We are looking for a data-driven, fan-focused CRM Campaign Executive to support the delivery of The FA's engagement and acquisition strategies across our core properties: England Teams, the FA Cups, and Wembley Stadium.



With record levels of fan engagement, recent tournament success, and a home EUROs approaching, this is a fantastic time to join us. As we begin a major digital transformation, including investment in a new multi-channel orchestration tool and Customer Data Platform (CDP), you will play an important role in delivering personalised, insight-led campaigns that attract and retain fans.



This role offers hybrid working, with two days per week based at Wembley Stadium.

What You'll Be Doing

Manage the campaign and acquisition calendar across key brands including the England Men's and Women's teams, the Emirates FA Cup, the Adobe Women's FA Cup, and Wembley Stadium. Lead CRM activity for major tournaments (such as the FIFA World Cup 2026), using key moments to build fan relationships and grow the database. Collaborate with teams across the business to deliver multi-channel content (email, push notifications, and in-app messaging), ensuring a consistent fan-first tone of voice. Use tools such as Movable Ink and Marigold to enhance content through personalisation and gamification. Develop ideas to increase fan registrations and app adoption across our brands. Support the Senior CRM Manager in developing the new England fan proposition, including lifecycle journeys, competitions, and agency fulfilment. Assist in creating and optimising automated CRM journeys that streamline manual processes and improve efficiency. Use the Customer Data Platform to build segments, trigger communications, and test performance to improve engagement. Work with the Commercial Partnerships team to align partner messaging with our audience in a creative and meaningful way. Ensure all CRM activity complies with data protection and privacy regulations. Monitor campaign performance, analyse key KPIs, and provide strategic recommendations. Support other digital engagement or CRM projects as needed in line with business priorities.

What You Will Bring

Experience planning and delivering multi-channel CRM campaigns (email, push, in-app). Proficiency with CRM orchestration platforms such as Braze, Adobe Campaign, or Bloomreach. Excellent copywriting skills and the ability to tailor messaging across channels. Experience designing and managing automated CRM journeys. Confidence in campaign analysis and reporting. A strong understanding of audience segmentation and targeting using data. Creativity and a proactive mindset for audience acquisition and engagement. An innovative approach to content personalisation and email design. Strong organisational and time management skills, with high attention to detail. Excellent stakeholder management and communication skills.

Desirable Skills and Experience

A background in sports marketing or fan engagement. Experience using Marigold or Movable Ink. Hands-on experience with a Customer Data Platform (CDP). Familiarity with loyalty or membership programmes. Basic HTML and CSS knowledge. Design skills using tools such as Photoshop or Canva. A genuine interest in sport (not limited to football).

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.



We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:


Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being. Free, nutritious lunches at Wembley Stadium and St. George's Park. Free private medical cover. A contributory pension scheme. An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.*)
A hybrid working model which offers greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers



Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.



We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.



We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.



As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.