Job Description

We are seeking a motivated and detail-oriented CRM Executive to join our marketing team. This role is responsible for executing acquisition email campaigns, assisting with WhatsApp and push notifications, and supporting various acquisition-related projects. The ideal candidate will have a keen eye for detail, strong organisational skills, and a passion for digital marketing.

About Iglu:

Iglu.com is a successful and award winning online travel agency specialising in Ski and Cruise holidays. Through our award winning brands Iglu Cruise, Planet Cruise and Iglu Ski, we provide expert service and exceptional ski and cruise holidays to locations around the world.

Key Responsibilities:

Execute acquisition emails, WhatsApp and push notifications based on the schedule, Support the execution of campaigns, ensuring timely and high-quality delivery, Assist with pet forms and performance tracking to optimise marketing efforts, Work closely with the commercial team to select products for inclusion in commercial emails, Create and design engaging emails using HTML, adhering to branding and marketing guidelines, Source images and design graphics for email marketing using tools like Photoshop and Canva, Build and optimise workflows in Adobe Campaign or similar, Conduct A/B testing to refine email subject lines, content, and design for improved engagement, Analyse performance metrics and strategise improvements for email marketing campaigns, Assist in other digital marketing activities such as social media management, Work on acquisition-related projects as required, ensuring alignment with overall marketing objectives.

Skills and Experience:

Strong IT literacy with experience in email marketing platforms, Ability to write clear and compelling marketing copy, Excellent attention to detail and organisational skills, Strong time management skills with the ability to meet deadlines, Ability to manage workload, prioritise tasks, and work on multiple projects simultaneously, Strong communication and interpersonal skills, Ability to identify and implement efficiencies in production and processes, Experience with HTML coding, Proficiency in Adobe Campaign or similar email marketing platforms, Familiarity with creative tools such as Photoshop and Canva, Proficiency in Excel/Google Sheets for data analysis, Ability to interpret data and translate insights into actionable recommendations, Knowledge of the cruise or travel industry is an advantage.

Behavioural Role Fit:

A proactive learner who is eager to develop new skills, Creative thinker with the ability to generate innovative marketing ideas, Constantly looking for new opportunities to improve and test marketing strategies, Confident, self-motivated, and able to work independently & collaboratively, Enthusiastic about travel and the cruising industry.

Why work for Iglu?

We strive on offering a great culture and working environment for everyone but don't just take our word for it, take a look at our values and some of the benefits below:

Our Values:

Put People First Driven by our Customers Love what we do Bold and ambitious

Our Benefits:

Hybrid and Remote working options, Personal Development Program, Discounted travel offers for family and friends, Gym discounts at all major chains across the UK, Mental Health and Wellbeing Support, Electric Vehicle Scheme, Simply Health Cash Plan, Life Assurance for all, Help shape the culture of Iglu by getting involved in our Charity or Social Committee, Bi-annual Company Get Togethers, * Plus Many More.