Job Description

CRM Manager

The LOVALL family is growing! We're looking for a talented CRM Manager to take ownership of our customer lifecycle, helping us build stronger, more personalised connections with our community.

This is a pivotal role where you'll manage and optimise CRM channels, build customer segments, and bring our newly launched loyalty platform to life. You'll be hands-on in delivering data-driven campaigns and journeys that drive measurable impact on engagement, retention, and lifetime value (LTV).

We're on the lookout for someone ambitious, analytical and commercially aware - with a passion for customer journeys, personalisation, and best-in-class lifecycle marketing.

What you will do at LOVALL

Develop and execute CRM communications (email, SMS, push) that drive engagement and commercial performance Build, test, segment, and schedule campaigns with flawless execution and QA Design and optimise automated flows such as abandoned cart, browse abandonment, and win-back journeys Manage and grow our customer loyalty platform, creating strategies to maximise retention and reward advocacy Use customer insights and data analysis to build and refine segmentation strategies, tailoring communications for maximum impact Track and understand customer behaviour across the lifecycle to improve personalisation and LTV Identify testing opportunities (A/B, multivariate) and implement learnings into campaign and lifecycle planning Collaborate closely with Creative, Paid Media, and E-commerce teams to ensure campaigns align with brand and commercial objectives Monitor and report on CRM KPIs, feeding back performance and actionable insights Stay up to date on CRM trends, tools, and opportunities - helping LOVALL stay ahead of the curve
We would love it if you have:

2+ years' experience in CRM marketing Experience with Bloomreach (or similar CRM platforms) - bonus points if you've worked with advanced segmentation and personalisation tools A passion for customer experience, loyalty, and lifecycle marketing Strong analytical skills - confident using Excel or similar tools for performance and segmentation analysis High attention to detail, with strong campaign QA skills The ability to thrive in a fast-paced, growing brand environment A proactive, curious mindset and a drive to test, learn and grow
As our team grows, you'll have the chance to grow and progress too. At LOVALL, you'll directly influence how we connect with our customers, shape their journey with our brand, and contribute to our exciting growth story.

Benefits at LOVALL:

Macbook or choice of hardware 50% off all products for yourself, family and friends Work From Home - up to 2 days per week A collaborative, creative and inspiring working environment A truly flexible working culture with Flexi-time EPA Programme - 24 hour support & face2face sessions Be apart of regular social events Competitive salary Birthday off Competitive holiday allowance
Job Types: Full-time, Permanent

Pay: 34,000.00-40,000.00 per year

Benefits:

Flexitime
Experience:

Bloomreach: 1 year (preferred) Loyalty: 1 year (preferred) CRM: 2 years (required)
Work Location: Hybrid remote in Cannock WS11 7FJ