Job Description

CRM Marketing Communications Officer

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We're looking for a CRM specialist to play a key role in the planning and implementation of email and SMS marketing campaigns. You'll support the conversion of prospects and pre-applicants through the student journey, ensuring communications are relevant and personalised. This is an exciting time to join the team as we implement a new CRM with increased opportunities for automation, tailored communications and propensity scoring.

You'll make an impact by:

Producing engaging content that resonates with prospective students and guardians, influencing decisions and driving actions. Collaborating with colleagues across marketing and student recruitment teams to develop timely and relevant communication campaigns. Designing on-brand touchpoints spanning the recruitment cycle from lead generation to onboarding and enrolment. Utilising your CRM knowledge and experience to tailor customer journeys based on relational triggers.

What you'll bring:

It's essential you have a thorough understanding of CRM systems with proven experience in customer acquisition, segmentation, journey building and analysis. You'll be proficient in designing forms and email templates, as well as building impactful campaigns. With excellent analytical skills and a data mindset, you'll have the ability to measure success, solve problems and identify opportunities for improvement.



To succeed in this role you'll also need creativity, copywriting skills and an eye for detail. You'll have a good understanding of data protection legislation including GDPR. A positive and collaborative approach is essential with an ability to work to tight deadlines.

Why join Cardiff Metropolitan University?

We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.


We offer excellent benefits such as:

Annual leave of 25 days Annual leave of 25 days, rising to 30 days after 1 years' service, plus 12 bank holiday / concessionary days. Membership of the Local Government Pension Scheme with generous monthly contributions. Excellent family friendly policies - take a look on our Policy Hub page. Opportunities to learn and develop your skills with access to library and digital services facilities. Excellent sports and fitness facilities with subsidised membership. Free family access to our independent specialist wellbeing support provider, Health Assured.

Contact Us

For more information about the role please contact Rachel Squire on rsquire@cardiffmet.ac.uk.



All applications must be submitted online.

Further details:

Swydd Ddisgrifiad





Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.


Should a high volume of applications be received, we may need to close this vacancy early. We therefore encourage you to apply as early as possible.


We use the person specification as a tool for shortlisting; so please make sure you use this information when writing your application. You can find useful hints and tips about how to apply by visiting our Application Guidance page.


The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.



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Why Work Here?

We invite you to join our collaborative community!


Dating back to 1865, we remain rooted in Wales with a global reach, offering you a world of opportunity. Our education, research and innovation deliver positive impact for equality, social inclusion and environmental sustainability, locally, nationally and internationally.

Are you ready to contribute to something remarkable?

Join us in helping us to progress and deliver real change.

Job Details

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School/Unit

Marketing, Communications and Student Recruitment

Location

Llandaff Campus

Salary

33,966 to 37,099 per annum


Permanent

Post Type

Full Time

Closing Date

Thursday 26 June 2025

Interview Date

Wednesday 09 July 2025

Reference

4064