Job Description

If you are both a creative and technically minded marketing professional, then this may be the role for you. The University of Bradford\'s marketing department are recruiting for a CRM Officer to join a team of inventive and collaborative individuals who plan, develop, and deliver email and calling campaigns.

In this varied role, you will help potential students work through each stage of their journey - from enquiry to enrolment - thanks to your flair for persuasive copywriting and understanding of database management.

We are looking for people with experience in using CRM systems (.e.g. Salesforce, HubSpot, Azorus) and/or email marketing. It would be ideal if you have had education sector experience, but this is not essential as long as you can demonstrate an ability to adapt your communications to different audiences at different stages of a customer journey.

You should be a confident communicator with the skills to build strong relationships with a wide range of stakeholders and be able to meet their needs. You will have a track record of using data to make decisions, with the ability to spot trends and opportunities for future communications and CRM initiatives.

The successful candidate will join the CRM, Content and Rich Media team within the Advertising, Marketing & Student Insight function, but will be regularly collaborating with colleagues across the marketing department and the wider university

Key responsibilities include:

• Development and delivery of a CRM plan for prospective students - working with internal stakeholders to understand requirements and deliver activities.
• Email creation - copywriting, design and sourcing content.
• CRM Campaign creation and management - incorporating email, SMS and telephone channels.
• Use of MI and data analysis to support decision-making and develop strategic CRM activity.

We\'re proud to be a socially inclusive and diverse organisation, and we welcome and encourage job applications from people of all backgrounds. We particularly welcome disabled, Black, Asian and Minority Ethnic (BAME) and LGBT+ and non-binary candidates.

For informal enquiries prior to application, please contact Lewis King, Senior CRM Officer - .

In return we offer:

• 25 days holiday and 13 statutory and customary days
• The potential
• Family-Friendly policies
• We have a University nursery and fitness centre
• Generous employer contribution pension schemes - wypf.org.uk
• A reward scheme for shopping discounts
• A salary sacrifice scheme to assist you in purchasing items like childcare vouchers or a bicycle for commuting

Full details of the benefits on offer can be viewed here

Further details:

Confronting Inequality : Celebrating Diversity

At the University of Bradford we accept people for who they are regardless of age, disability, gender identity, marital status, ethnicity, faith, sexual orientation or socio-economic background and whether you\'re pregnant or on maternity leave.

In line with the University\'s commitment to equality charters including Athena Swan, Race Equality Charter, Disability Confident and Stonewall Diversity Champions Programme, we welcome applications from people identifying with these characteristics. The University has a number of staff networks which provide peer support and safe spaces for staff who hold these and other identities.

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