Job Description

Hello, we're SURI (Sustainable Rituals) -we're on a mission to make personal care more enjoyable and sustainable, one daily ritual at a time.


For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.


We launched our first product, an award-winning sustainable sonic electric toothbrush, in 2022, and have sold to over 300k customers, across Europe and the US.

The Role

We're looking for a Retention Lead to take ownership of our CRM, email performance marketing, and retention strategies--driving measurable revenue through visitor to customer conversion, subscription products, and customer lifecycle programs.


This is a high-impact role where you'll be responsible for optimizing email flows, launching high-converting sales campaigns, converting subscribers into customers, improving LTV through segmentation, automation, and strategic offers, and working with our Digital Product team to improve conversion rate and AOV in key user journeys. Reporting into the Director of Growth, you'll work closely with our Growth, Product, Operations and Creative teams to build a best-in-class retention engine that keeps our customers engaged and coming back for more.

What You'll Do

Own and scale SURI's retention marketing strategy, driving repeat revenue via email, SMS, CRM, CRO and offline channels. Develop, optimize, and A/B test automated email flows (welcome series, replenishment, churn prevention, post-purchase, etc.) to maximize conversion and LTV. Launch high-converting email campaigns to increase customer engagement, repeat purchases, and subscription growth. Improve subscription retention by reducing churn, increasing upsell opportunities, and enhancing the customer experience. Work with our digital product team to build best in class site flows that unlock retention and repeat revenue opportunities. Use customer insights and data to create hyper-personalized retention strategies that improve engagement and repeat revenue. Segment and target customers based on behavioral data, purchase history, and engagement levels. Own reporting and analytics, tracking key retention KPIs and implementing data-driven improvements. Stay on top of industry trends and best practices in DTC retention marketing, bringing fresh ideas to the table.

Requirements

Proven track record in DTC retention marketing, with a history of driving real, measurable repeat revenue growth at a fast-moving startup. Deep expertise in email marketing, lifecycle automation, and CRM--you know what makes customers come back. Experience managing subscriptions and consumable product retention in an eCommerce environment. Strong analytical mindset--you make decisions based on data, not guesses. Hands-on experience with email platforms and CRM tools (Klaviyo strongly preferred), as well as integration with Shopify and subscription platforms. Creative and strategic thinker--you can know how to create winning emails, and can think big picture about driving improvements over the long term. A true hustler--you thrive in a fast-paced environment, move quickly, and get things done. Passion for sustainability, design, and consumer products is a plus!

Benefits

25 days annual leave, plus bank holidays and an additional day for your birthday Flexible working hours Hybrid working - up to 2 days working from home each week Bupa Private Healthcare and Dental cover Income Protection and Life Assurance 1 Charity Day per year Central London offices- based in London Bridge; a stone's throw from Borough Market 4x "Work from Anywhere" weeks, with no requirement to be in the office those weeks Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff Monthly social events, organised by different team members 5x free toothbrushes every year 1000 personal development budget each year, per employee Fantastic career opportunities; with the chance to grow as SURI does Ross Fridays; dreamed up by our Head of Commercial, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month Fresh fruit and snack orders every week Cycle to Work scheme, and Electric Bike Cycle to Work scheme Regular product swaps with other fantastic companies
At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.

Please let us know if you require any reasonable adjustments to be made for the recruitment process.