Job Description

End Date Monday 17 November 2025
Salary Range 59,850 - 66,500
Flexible Working Options Hybrid Working, Job Share
Summary .

JOB TITLE: Customer Analytics Manager
SALARY: The salary banding is 59,850 - 73,150
LOCATION: Chester, Edinburgh, Leeds or Newport
HOURS: 35 hours, full time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
About this opportunity
This is an exciting time to join the Consumer Lending Cards Team to influence the strategic direction of the UKs largest consumer finance provider. You'll be responsible for identifying, shaping and delivering innovative marketing and growth opportunities across our four brands - Lloyds, Halifax, BoS and MBNA and via our own and third-party digital channels, delivering fair value for customers and ensuring responsible lending within risk appetite.
Our Commercial teams optimises the financial performance and strategic objectives of the Loans business. As a Customer Analytics Manager, you'll provide commercial leadership to optimise our customer and financial performance, proposition development, marketing and customer loan demand within our channels and journeys.
What will I be doing?

• Leading the identification and evaluation of new customer growth opportunities, including marketing analytics, customer segmentation, and commercial modelling
• Developing and delivering pivotal initiatives that support the Loans growth agenda, including new propositions, partnerships, and digital journeys
• Collaborating with Product Management, Marketing, Finance, and Digital teams to shape and implement customer centric growth strategies
• Building compelling reasons and securing customer alignment and investment
• Monitoring and reporting on the performance of critical initiatives, identifying risks and opportunities to optimise delivery
• Maintaining a strong understanding of market trends, competitor activity, and customer needs to inform strategic decision-making
• Assisting with crafting the yearly operating plan and long-term planning process
• Applying coding and modelling techniques to build and validate forecasting tools and scenario simulations

Why Lloyds Banking Group
We're on an exciting journey and there couldn't be a better time to join us. The investments we're making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.
What you'll need

• Strong People Leadership and interpersonal Skills
• Critical Thinking & Commercial Acumen: Ability to think long-term and identify commercial opportunities that align with customer needs and business goals. Highly numerical, data-driven individual, responsible for maximising commercial performance, having a clear understanding of financial metrics and performance drivers
• Intellectually & Analytically Curious: Unafraid to challenge the status quo, have an intellectually curious outlook, where you seek to innovate and adapt quickly from setbacks.
• Delivery Focus: Able to manage multiple priorities and deliver results in a fast-paced environment. Experience in leading cross-functional initiatives is a plus.
• Data Analytics: Experience in building and validating models for forecasting, pricing, and segmentation. Proficient in coding languages and tools such as Agentic AI, Machine Learning, Python, SQL, SAS, VBA, Power BI, Google Analytics, Adobe Analytics, and Tableau.
• Communicate & Influence: Present and influence effectively at all levels of the organisation, including Managing Director level.
• Market Awareness: Strong understanding of the external environment, including customer trends, competitor strategies, and regulatory developments.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.
And it's why we especially welcome applications from underrepresented groups.
We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know
Please note - South Wales location is currently Newport, but will be Cardiff on opening of the site in 2026.
We also offer a wide ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that's interesting and makes a difference to millions of people? Join our journey.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Skills Required