Job Description

About the role

• This is a full-time role, however flexibility in this will be considered
• We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
• The base location for this role is Greggs House. Ideally, you\xe2\x80\x99ll live within one hour travel of this area

What you\'ll do You will be the champion of the Greggs Customer by assisting in the development and dissemination of analysis & insight of the customer data captured through sources such as the Greggs App, YouGov, BrandTracker, and other data sources. You will assist in developing and analysing customer data within the new Customer PowerBI model. You will assist in providing customer information to help develop and analyse marketing mix / econometric models to help optimise marketing ROI As a Customer Insight Data Analyst you will be delivering insight to the customer, commercial and wider business teams based on detailed customer data to drive business decision making. The Greggs App is a great source of customer data, providing information on purchase behaviour. As we expand the user-base of the App then this source will become increasingly important in driving total business performance and understanding the effectiveness of marketing investment. The ideal candidate will be eager to get stuck in to the data and tell a story, influence stakeholders and really make a difference. ACCOUNTABILITIES

• To develop and share thorough understanding of the Greggs customer across all stakeholders and business functions.
• To analyse customer data behaviour, trends and patterns in buying behaviour via the Greggs App and how they compare to other customer data sources
• To identify / recommend and analyse other sources of customer data that will improve the understanding of Greggs customers
• To understand the DNA of Greggs customers to develop business insights and recommendations that contributes directly to achieving our business goals.
• To collate and share insights around customer behaviour and ensure the Greggs customer voice is at the heart of decision making

Key Tasks:

• Work with key stakeholders across the business to provide deep understanding of Greggs customers in order to influence product development, ranging, pricing, retail, store location / design and brand marketing activation activity and strategy
• Work closely with key stakeholders to develop dashboards and regular reports to provide clear KPI monitoring of Greggs customer data \xe2\x80\x93 including data from YouGov, Greggs BrandTracker and other 3rd party data sources.
• Support in development and maintenance of KPI dashboard for Customer data
• Maintain the Customer Insight SharePoint site, ensuring all reports and data sources are updated and relevant stakeholders informed.
• Respond promptly to ad-hoc analysis requests from stakeholders across the business
• Collate and interrogate Greggs customer data via the Greggs App, using appropriate data extraction tools (PowerBI), and translate into clear, evidenced recommendations to the wider business
• Identify and report on behavioural patterns within Greggs data, including FOP, ATV, basket size, product repertoire, daypart, day of week, switching etc
• Monitor and highlight changes in behaviour by agreed segments and use all data sources available across the business to identify behaviour drivers
• Identify correlations between customer behaviour in the Greggs App and whole business sales
• Identify and report on clear behaviour patterns following business initiatives including NPD, ranging, pricing, customer experience and marketing.
• Support the Insight Manager on any customer-data related projects, analysis and reporting
• Work with internal BI / Digital / IT business partners to ensure continuity of data provision and develop enhanced analytical solutions.

About you You will fit right into this role if you:

• Are a strong team player, able to build good working relationships at all levels
• Can demonstrate a proven ability to provide excellence in data analytics and visualisation
• Have proven high levels of accuracy and attention to detail when dealing with data
• Have experience of, and the ability to multi-task and work with multiple priorities calmly and at pace
• Are results focused with strong planning, prioritising and organisation skills

• Can multi-task and work with multiple priorities at pace, delivering results within tight timescales
• Have advanced IT skills including Microsoft 365, SharePoint, Word, Excel, Outlook, PowerPoint, and Teams
• Are self-motivated with the ability to work under pressure and using own initiative
• Have advanced Excel skills to support with analysis and the ability to work with large data sets
• Have strong analytical and problem-solving skills with experience of analysing information and issues to identify current and potential problems and develop and implement workable solutions

• Able to engage and work collaboratively with other teams to make improvements to processes and influence stakeholders at all levels
• A good communicator, able to operate at all levels clearly and concisely with the proven ability to communicate complex data terminology so it is understood by the data owner and the business
• Enjoy being part of a hard-working team, sharing the same end goal, and celebrating results together
• Are supportive of an inclusive culture \xe2\x80\x93 recognising and valuing that difference is good
• Want to develop and are ready to work alongside some great people and have lots of fun on your Greggs journey

About Greggs Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture \xe2\x80\x93 the way we are, the way we behave and the way we support each other. We\'re hard-working, but above all else we\'re family; and it doesn\'t matter who you are, where you\'re from or what your favourite bake is, we\xe2\x80\x99d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views. Vacancy Information We have a fantastic opportunity to join the Customer Insight team at Greggs We can offer you:

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
• Management Bonus Scheme which is worth up to 10% of your salary
• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

• Private Medical Insurance which is free for you and subsidised for your dependants
• Permanent Health Insurance which is a replacement income scheme
• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages
• Defined contribution management pension scheme
• Death in service benefit which provides a lump-sum payment equal to 4 times your year\xe2\x80\x99s salary

• Colleague discount, up to 50% off our own-produced products
• Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits
• Career progression and learning and development
• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing
• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Cycle to Work scheme
• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
• Colleague Networks \xe2\x80\x93 internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another