Actionstep is a pioneer in the development and sale of software-as-a-service (SaaS) products, specializing in the delivery of Legal Practice Management software. We are a fast growing, dynamic business with a global customer base of more than 40,000 and a team of over 220 in the USA, Australia, UK, Canada and New Zealand.
The Sales Team is essential for building strong customer and partner relationships that enable the achievement of business targets. To project a positive first impression of Actionstep that accurately represents the Actionstep product and value proposition. To clearly articulate how at a strategic level Actionstep can enable our customers the opportunity to be successful, through giving them the time and freedom to focus on what they do best; 'be lawyers'. To continuously improve and develop relevant and fit for purpose sales methodology and capability across the entire sales function.
Working closely with Account Managers and Customer Success Teams, the Customer Development Manager will analyse usage patterns, uncover unmet needs, and proactively position relevant add-ons or upgrades. This role bridges the gap between service delivery and sales, ensuring existing clients receive maximum value while contributing to the company's broader sales targets. They also help inform product development and marketing strategies by surfacing customer insights and identifying trends.
THE PURPOSE OF YOUR ROLE
As the Customer Development Manager, you will focus on cross-selling opportunities within our existing customer base. In this role, you will leverage strong relationships with current clients to identify additional products that can meet their evolving needs, while driving revenue growth. You will be responsible for nurturing long-term client relationships and creating tailored sales strategies that maximize customer retention and satisfaction.
In this role, you will...
Cross-Sell to Existing Clients: Identify opportunities within the existing customer base for upselling and cross-selling additional products.
Customer Relationship Management: Build and maintain strong relationships with key decision-makers within existing accounts to understand their current and future needs.
Partner Relationships: Nurture relationships with key partners to help drive revenue through our mutual customers.
Sales Strategy & Planning: Develop customized strategies and campaigns to maximize customer value and increase sales across various product lines.
Collaboration with Teams: Work closely with the Account Management, Customer Support, and Marketing teams to ensure a seamless experience for customers and to align cross-sell efforts with client objectives.
Product Knowledge: Stay up-to-date with all product offerings to effectively communicate and recommend relevant solutions to customers.
Pipeline Management: Track and manage sales opportunities, providing regular updates on progress and outcomes.
Reporting: Maintain accurate records of sales activities, opportunities, and customer interactions through the CRM system.
Customer Retention & Satisfaction: Ensure customer satisfaction by addressing any concerns and providing exceptional service throughout the sales cycle.
Achieve Sales Targets: Meet or exceed sales goals and KPIs by effectively cross-selling and upselling within the current customer base.
Relationship Management:
Build and maintain strong working relationships with all internal and external parties ensuring transparent, proactive and effective communication always.
Attending and proactively contributing to customer, partner and internal meetings with the view to add value in a constructive manner.
Professional Development:
Actively looking to build own career through delivery of self and assisted professional development initiatives.
Being a thought leader both within Actionstep but also in the wider industry.
Staying abreast of industry best practice patterns, products and technologies and assisting in process improvement activities as required.
Continuous Improvement:
Proactive in identifying and participating in the continuous improvement of processes and procedures within the Sales Team.
Actively contribute to the development and maintenance of a strong department culture ensuring knowledge and experience is shared.
Health & Safety:
Assume responsibility for your own and others safety and wellbeing, following all safety and wellbeing procedures and instructions, including reporting hazards, incidents and accidents and participating in safety and wellbeing initiatives and programmes as required.
Other Responsibilities:
Undertaking any other reasonable duties as required.
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