Job Description

Values are extremely important to our culture and success. As a key member of the team, you will enjoy working in a team that is continually evolving, working at pace, and sometimes thinking outside the box to make things happen. You will be keen to learn and develop in your role; we understand this may be at your own pace and role dependant. You will be open and honest and show that you are reliable.




Are you an experienced

Customer Marketing Lead,

who is ready to lead the development and delivery of innovative customer marketing strategies that drive growth for broadband, mobile, TV and more across a fast-growing customer base?




The marketing team uses data and insight to anticipate and respond to customers' changing needs, helping them to feel confident about being a customer now and in their future. Working collaboratively across customer, marketing and retention teams, we orchestrate marketing activity across segments, products and channels to engage customers and drive organic growth and deepen customer loyalty.




As our

Customer Marketing Lead,

you'll design and implement the Customer Lifecycle Management marketing plan focused on deepening relationships, retaining customers and enhancing brand advocacy.




You'll be responsible for the relationship with key partner teams, incubate innovation and take accountability for results, develop compelling strategies to retain and deepen existing customers, and lead implementation by mobilising pods of skills from across customer and retention teams to drive meaningful change.




Your ability to inspire, lead and manage stakeholders across teams is vital. Previous experience or knowledge in deepening customer loyalty is desirable.

Skills & Experience required to do this role...

Significant experience in customer marketing, lifecycle marketing, CRM, retention, or loyalty roles, with clear ownership of strategy and outcomes. Proven track record of driving measurable improvements in customer retention, engagement, and lifetime value. Strong strategic capability, with the ability to move from insight to clear direction and execution at pace. Experience leading through influence in complex, cross-functional environments. Highly data-literate, comfortable using insight and analysis to inform decisions and prioritisation. Commercially minded, with a strong understanding of how loyalty and retention contribute to long-term growth. Experience working across multiple products or propositions, ideally within subscription-based, telecoms, or digital services businesses. Confident stakeholder manager, able to challenge constructively and align teams around shared goals. Clear, persuasive communicator with the ability to inspire action and clarity across teams. Curious, resilient, and comfortable operating in a fast-growing, evolving organisation. Previous experience and knowledge of working in a consumer subscription-based business within a marketing team.

Desirable skills, q

ualifications & experience for this role...

CIM qualified 5+years' experience

Our Marketing teams' work style is hybrid, which involves spending time at one of our offices several times a month, you would be required to travel if you are successful in this role.

Your key responsibilities as Customer Marketing Lead will be...

Lead the development and delivery of the Customer Lifecycle Management strategy, with clear ownership of retention and loyalty outcomes across broadband, mobile, TV and future propositions. Set the vision and direction for customer marketing that deepens relationships, strengthens loyalty, and drives sustainable organic growth. Take end-to-end accountability for customer marketing performance, translating insight into clear priorities, plans, and measurable impact. Build and maintain strong, senior relationships with customer, retention, product and commercial teams, acting as the central stakeholder for marketing. Identify opportunities for innovation across the customer lifecycle, incubating and testing new propositions, journeys, and engagement models. Orchestrate customer marketing activity across segments, products, and channels to ensure a joined-up, customer-first experience. Mobilise and lead cross-functional pods of skills to deliver initiatives, providing clear direction, momentum, and focus without relying on direct line management. Champion the use of data, insight, and experimentation to continuously improve customer engagement and retention performance. Track, evaluate, and communicate performance against retention and loyalty goals, taking responsibility for results and course-correcting where needed. Act as a thought leader for customer-led growth within the marketing team and wider business.

Company Benefits...

Base salary up to 50,000 depending on qualifications/experience. Annual Leave - 25 days' paid holiday plus bank/public holidays A day off for your birthday Pension (auto enrolment) Life assurance Health cash plan or medical cover Working with us, you will learn new skills on the job, diversify your abilities and enjoy building a new future for the UK's broadband network, one town at a time, and have a great time.
FullFibre provides you with the flexibility to work in a way that will help you grow and develop. As well as having clear responsibilities, you will get extensive training to help you develop, and you will be building a legacy here as we build the Full Fibre broadband network of the future.