Job Description

Job Overview

We are seeking a dynamic and experienced Marketing Manager to grow our expanding events business and develop sales of bookazines, merchandise and other products. The ideal candidate will possess a strong blend of creativity and analytical skills, with a proven track record in developing effective multi-channel marketing strategies which engage audiences and strengthen brand connections to achieve agreed financial objectives including volume, revenue, and profit contribution

Duties

Develop and deliver audience-led multi-channel marketing campaigns

to increase event ticket sales (with a focus on pre-paid tickets), to achieve budgeted volume, revenue and profit contribution, and KPIs.

Lead and co-ordinate multi-channel marketing campaigns

including cross-promotional opportunities (digital, social media, email, events, print etc..).

Identify and build third party partnerships

to extend awareness and drive ticket sales.

Effectively segment data to target audiences effectively using the SCV database

Work collaboratively with both the event and brand teams

to improve the effectiveness of the customer marketing strategy before during and after the events. Be responsible for the

design of marketing creative

and updating graphics when necessary Be responsible for the

creation and schedule of e-shots and social media campaigns

Create

press releases

for Kelsey's events, liaising with the Events Director and Head of Marketing

Analyse performance against KPIs, prior year and budget

, and share clear recommendations through concise monthly updates.

Develop actionable audience and competitor insights

to strengthen event positioning and inform strategy

Plan and manage budgets,

re-forecast revenues and costs as required and communicate both financial and ticket volume performance Develop product range and retail offer, and

attend Kelsey and Third-Party events

to promote Kelsey products to consumers to achieve sales growth

Support the Head of Customer Marketing

(Events/Products) to meet the needs of the business, achieve objectives for the portfolio and develop junior members of the team. Ensure all marketing, lead generation and other relevant activity is fully

GDPR compliant

Requirements

Proven experience in

event marketing

and multi-channel campaign management (especially digital) Skilled in

audience insight and data-driven marketing

, with the ability to translate findings into action. Excellent

collaboration and communication skills

, able to work across multiple teams and brands. Strong

project management

skills, with the ability to balance multiple campaigns and deadlines. A mix of

creative thinking and analytical ability

, with attention to detail. Competent in

marketing tools, databases, and digital platforms

. Strong track record of

growing sales, revenue or customer engagement

through marketing and results orientation Confident in

budget ownership

, forecasting and performance reporting Ethic and focus on

constant development and improvement

Well organised

, able to prioritise, plan, meet deadlines with strong attention to detail
Job Types: Full-time, Part-time, Permanent

Expected hours: 30 - 37.5 per week

Benefits:

Company pension
Work Location: In person