Customer Marketing Manager (maternity Cover)

London, United Kingdom

Job Description


Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table . Meaningful Work From Day One As a member of the Customer Marketing team you will be responsible for maximizing value and commercial impact for our portfolio of brands with key Customers. In addition, you will be responsible for driving the activation strategies for channels/groups of customers with execution support from a Customer Marketing Coordinator. The role collaborates with key stakeholders across sales, brand marketing, BBI (Brand and Business Insights) and IMC (integrated marketing communications) to develop best in class activation strategies and executions. The scope of this role covers wholesale, retail clubs, on trade (catering), convenience symbol groups , such as but not limited to Matthew Clarke, LWC, Unitas, Booker, Bestway. You will be an experienced customer marketer, who has demonstrated the ability to combine a strategic business approach while managing multiple projects at any given time, as well as being in your comfort zone working seamlessly with cross-functional teams. What You Can Expect Business Development

  • Develop key customer marketing plans to deliver annual volume and value targets. This is achieved by the development and implementation of customer strategic activations that address the brand portfolio, consumer and customer challenges, plus opportunities.
  • Prioritise key tasks across the Wholesale & Specialist channels.
  • Lead, manage and evolve customer-centric strategy to optimise B-F presence in CET (Category Entry Points) as well utilising B-F developed Category Vision.
  • Contribute to the monthly business planning review highlighting any opportunities or risks associated with your customer marketing plans.
  • Understand consumer vision and brand proposition for each brand in the portfolio. Ensure that each brands’ proposition is brought to life through customer activation plans.
  • Using brand developed distinctive assets and toolkits, manage agency partners to create customer activity briefs: including design, POS, sales promotion, timings and budgets.
  • Be the strategic lead for a specific Full System Planning platform across the Wholesale & Specialist channels.
  • Provide thought leadership, consultation and strategy on how Brown-Forman is the go to partner for customers digital programs. Represent operational point of view when consulting and collaborating with the wider IMC team.
  • Be the lead to build and develop digital capabilities of the Customer Marketing team in developing scalable digital programs, which are customer driven, operationally easy and consumer facing. Support the team by; o Pioneering “test and learn” and measurement on digital programs, which makes Brown-Forman a spirits partner of choice ahead of the competition.
o Efficiently oversee the buying of technical solutions which can be placed with customers and shape further needs of Full System Planning. o Collaborate with other teams to ensure that digital customer programs have an Omni channel approach. Strategic Guidance
  • Support the Sales team in the management of customer P&L’s through understanding the impact your customer marketing activities have in contributing to driving B-F UK value agenda. Use ROI modelling tools to inform decision making around investment levels required for activations.
  • Translate the brand proposition into customer marketing activations to grow P&L for the brand portfolio and customer, by collaborating with Consumer Marketing teams to ensure the consumer proposition clearly links to consumer and customer propositions.
  • Provide strategic input and lead for Full System platforms which will be implemented across the assigned Wholesale & Specialist customer / channel base.
  • Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock volume and value growth.
  • Manage and track customer marketing activations budgets vs agreed brand and customer spends, ensuring that all activation stays within budget and customer remit. Be a champion for a brand budget consolidation at each month end.
  • Pre & post evaluate outlet activations to ensure that they deliver against agreed KPI’s, Critical Success Factors and ROI. Input activity insight and customer-specific learnings into the development of annual cycle plans.
Business Partnering
  • Develop long term key customer relationships with Customer Buying and Marketing teams to ensure that brand / customer activations are meeting customer strategies and challenges.
  • Have a detailed understanding of your customer remit with whom you will be responsible for creating activation plans for.
  • Work with sales teams on the execution of activation plans and collaborate in the reviewing of the effectiveness of all customer activations.
  • Share activation evaluations and ROI modeling with your Customers and work in partnership to gain greater efficiencies and value.
  • Actively and regularly visit the trade including outlets, seminars and champions adopting an outlet to partner with. Gain an in-depth understanding of the operational challenges of retail on a day to day basis.
  • Seek buy-in and gain approval from Senior Customer Marketing Manager, Department Heads and Leadership Team (when applicable) on key projects.
  • Partner with BBI (Brand Business Intelligence) to ensure insights, merchandising, ranging principles are considered within activations.
  • Ensure launch plans, activation compliance and all activity programs remain aligned to brand and channel activation strategies.
Culture and Values
  • As a trusted and experienced member of the Wholesale & Specialist Customer Marketing team you will help with developing the talent and culture within the entire team.
  • Embrace B-F values through a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued.
  • Adherence to operative and administrative processes.
Measures of Success
  • Deliver the customer plans on time and on budget and ensure that they contribute to the overall delivery of the commercial target set by the company, measured through forecast review and EPOS performance.
  • Activation delivery to the pre-agreed evaluation criteria from KPI’s and Critical Success Factors.
  • Personal performance measured through feedback, annual and monthly (check-in) reviews.
We Are Looking For People Who Have
  • Qualification in marketing, customer marketing and Wholesale & Specialist channels, with prior relevant experience.
  • Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
  • Project management experience, including budget and team resource planning.
  • Excellent commercial acumen.
  • Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.
What’s It Like To Work Here Our vision for Brown-Forman UK is to be the industry leading organisation by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility. Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. We are thrilled to announce most recently Brown-Forman UK, for the second year in a row, has been certified as a Great Place to Work in 2021-2022 again and Excellence in Wellbeing reaching the Top Ten employers within the Medium Sized category of employers, and number one in beverage alcohol companies. We believe all employees can realise the true value of diversity and inclusion and create a stronger, more competitive organisation where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). Alongside these ERGs we have various committees such as Alcohol Responsibility, Sustainability and Livewell teams that have great engagement within the business and make a great difference to the environment we work in. Nothing Better in the Market Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce. In Brown-Forman UK, some highlights of the competitive benefits we offer include, but are not limited to, medical/dental insurance, hybrid-working options, product allowance and gym membership; along with global career opportunities. To find out more about what it’s like to work at Brown-Forman UK, please visit our LinkedIn Life Page. We look forward to meeting you soon! #LI-EP1 Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe Division City: London State: Country: GBR Req ID: JR-00004224

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Job Detail

  • Job Id
    JD2535775
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned