Customer Marketing Manager Retail

Chesterfield, ENG, GB, United Kingdom

Job Description

Who we are:



We are Global Brands Ltd - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.

We've developed some of the best performing brands in the marketplace such as VK, HOOCH and Franklin & Sons.

Our recipe for success involves spotting market trends early, knowing our customers' business goals and needs, and having expert buying, marketing and sales teams.

At Global Brands, we are more than just beverages; we're curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.

Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, Northeast Derbyshire.

Are you ready to shape how iconic brands show up in the most exciting venues across the UK?

From late-night bars to competitive socialising spaces, this is your chance to lead the charge in creating unforgettable brand experiences that drive growth and loyalty.

We're looking for a bold, creative, and commercially savvy marketer who knows how to turn insight into action and campaigns into impact. If you love working at the intersection of sales, events, and brand strategy--and you're not afraid to roll up your sleeves and get stuck in--this is the role for you!

Purpose



Be the marketing force behind commercial growth in Off Trade Retail. You'll bring together data, insight, and creativity to deliver customer-specific activations, compelling category stories, and profitable growth plans. Reporting into the

Head of Customer Marketing

(with a dotted line to the

National Account Controller - Off Trade

), you'll partner closely with sales, category, and retailer contacts to make sure our brands win on shelf and in shoppers' baskets.

Responsibilities



Build and execute

customer-specific activation plans

for Multiple retailers (including Tesco, Asda, Morrisons, Lidl, Aldi etc) discounters, and convenience. Work hand-in-hand with the

in-house category team

to turn data and insight into powerful, retailer-ready stories and ranging recommendations.

Manage A&P budgets

alongside sales colleagues, maximising return on spend with clear tracking and evaluation. Lead the delivery of

shopper activations, NPD launches, promotions, and POS

from idea through to execution in-store. Partner with National Account Managers to create

customer presentations, tenders, and JBP inputs

that land with impact. Evaluate all activity and share

"what worked / what next"

learnings to sharpen future plans. Act as the

go-to marketing contact for Off Trade Retail

, ensuring alignment between brand strategy and customer objectives. Build strong relationships with retailer stakeholders and third-party media/data partners, always representing our brands with confidence and energy.

Measures of Success



Consistent

value and volume growth

across Off Trade Retail accounts. Clear, measurable

ROI

from all A&P investment. NPD launches and activations delivered

on time, on budget, on brief

. Recognition by customers as a

category partner and activation leader

. Positive feedback from Head of Customer Marketing, National Account Controller, NAMs, and category team.

Key Requirements



2-4 years' experience in

customer marketing, category management, or Off Trade retail roles

. Commercially sharp with proven

budget management and ROI delivery

. Comfortable

translating data into stories

that persuade buyers and inspire teams. Track record of delivering

impactful retailer activations

and NPD launches. Strong project manager who thrives under pressure and manages multiple priorities. Confident communicator with the ability to influence both internally and externally. High-energy, self-starter with a growth mindset and a balance of

strategic thinking and hands-on delivery

.

The Package:



Competitive salary Travel expenses Enrolment into our health & well-being scheme 25 days holiday Pension Opportunities for career progression within the business Access to our in-house Global Academy
https://franklinandsons.co.uk/

https://www.globalbrands.co.uk

Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.

Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.

Please advise us if you require any adjustments during the interview process.

Job Type: Full-time

Benefits:

Canteen Casual dress Company events Discounted or free food Free parking Health & wellbeing programme On-site parking
Licence/Certification:

Driver's Licence (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person

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Job Detail

  • Job Id
    JD3788441
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Chesterfield, ENG, GB, United Kingdom
  • Education
    Not mentioned