Job Description

Are You a Data-Driven Problem Solver with a Passion for CRM and Marketing Analytics?

If you're an analytical thinker with a keen eye for detail and expertise in Salesforce CRM, we want to hear from you! At Global Insight Conferences, we're looking for a Database Administrator to take our customer data, sales, and marketing strategies to the next level.

This role is perfect for someone who thrives on data accuracy, automation, and insightful analysis to drive business growth. You'll play a crucial role in managing, cleansing, and optimising our customer database, ensuring seamless, targeted marketing campaigns and measurable business impact.

Key Responsibilities

Database Management & Optimisation

Own and manage all data within Salesforce CRM, ensuring accuracy, consistency, and compliance across all records. Upload, maintain, and cleanse customer lists to ensure up-to-date and GDPR-compliant data. Segment and categorise contacts based on industry, engagement level, and relevance to our events, improving targeting for marketing campaigns. Ensure event data is properly closed and stored post-conference, keeping records organised for future analysis. Implement and manage automated workflows between Salesforce and marketing/sales platforms to improve efficiency and accuracy. Use Salesforce reports and dashboards to track key metrics such as customer engagement, retention, conversions, and campaign performance. Integrate third-party tools and data sources with Salesforce to streamline processes and enhance data insights.

Marketing & Sales Campaign Support

Perform deep analysis of database trends to uncover insights that will shape marketing and sales strategies. Select, refine, and segment data for targeted marketing and sales campaigns, ensuring outreach efforts are highly effective and relevant. Ensure weekly updates of marketing lists, keeping the database fresh and removing outdated records. Track and analyse booking sources and marketing channel performance, providing data-driven recommendations to enhance future campaigns. Collaborate with sales and marketing teams to ensure seamless data flow and best practices in customer outreach. What We're Looking ForExperience: Minimum 1+ years in database marketing, CRM management, or a related role. Strong Salesforce CRM proficiency - experience in managing databases, reporting, and automating workflows is essential. Hands-on experience with data segmentation, email marketing tools, and automation is a plus.

Skills & Competencies:

Analytical mindset - able to uncover patterns and insights within data. Strong attention to detail - ensuring all data processes are accurate and compliant. Strategic problem-solver - always looking for ways to improve efficiency and performance. Excellent organisational and project management skills - capable of juggling multiple priorities and meeting deadlines. Cross-functional collaboration - comfortable working with sales, marketing, and operations teams to ensure data consistency and usability. Tech-savvy - familiarity with third-party integrations, automation tools, and email marketing platforms is beneficial.

Why Join Us?

Work in a fast-paced, data-driven environment where your insights make a real impact. Professional Growth & Development - Structured training, career progression, and opportunities to expand your skills. Diversity & Inclusion - Over 80% of our leadership team is female, and we take pride in fostering an inclusive workplace that values diverse backgrounds. Fun & Collaborative Culture - Regular team events, well-being initiatives, and a supportive work environment. Make an Impact - Your work will directly shape data-driven marketing strategies and business success.
Ready to Take the Next Step?

If you're excited about using data to drive marketing success, we'd love to hear from you!

APPLY NOW and become part of our innovative, forward-thinking team!

Job Types: Full-time, Permanent

Pay: 25,000.00-28,000.00 per year

Benefits:

Additional leave Casual dress Company events Company pension Health & wellbeing programme Referral programme
Work Location: In person