Data Analyst & Strategist (marketing)

Weston-super-Mare, ENG, GB, United Kingdom

Job Description

Can you transform data into great marketing results?



We're a fast-growing, full-service marketing agency delivering integrated campaigns across SEO, PPC, social media, content, email, and more. With 85 talented professionals, we serve a wide range of clients and pride ourselves on delivering real, measurable outcomes.

The Opportunity



Sitting within our Client Services department, this role plays a critical part in ensuring campaigns are driven by data and delivering optimal outcomes. You'll work alongside Account Managers to provide insight, strategy, and reporting to clients -- while also guiding our specialist teams (SEO, PPC, Social, Content, Email, etc.) using in-depth analytics, conversion data, and marketing trends.

This is not a traditional data role -- you'll be client-facing, outcome-focused, and commercially aware. Your insights will inform strategy, prevent wasted spend, and drive better ROI across every channel.

Key Responsibilities



Collaborate with Account Managers to understand client goals, challenges, and KPIs Analyse campaign performance across all digital channels using tools such as GA4, Search Console, BigQuery, Looker Studio, and CRM/reporting platforms Produce clear, actionable monthly performance reports and dashboards for clients and internal teams Identify opportunities to improve conversion rates across websites, landing pages, email campaigns, and paid media funnels Use data trends, audience behaviour, and attribution modelling to inform marketing strategy and resource allocation Attend client meetings (virtually and in person) when required, to present performance insights, explain outcomes, and shape campaign direction Work closely with delivery teams (SEO, PPC, Content, Social, etc.) to steer performance improvements based on data Monitor industry benchmarks and sector-specific trends to improve campaign relevance and impact Work with our head of IT and head of AI to help shape internal processes for data-driven campaign planning and continuous improvement

What We're Looking For



Proven experience in an analytics and reporting role Proficient in GA4, Google Search Console, and platforms such as BigQuery, Looker Studio and CRM/marketing automation platforms Good understanding of digital channels and how they interact (PPC, SEO, social, email, CRO, etc.) Commercial mindset -- understands ROI, customer journeys, and marketing metrics that drive growth Able to translate complex data into plain-English insights for Account Managers and clients using visualisation tools Confident presenting insights to clients and working as part of a cross-functional team Familiar with A/B testing, conversion rate optimisation principles, and customer funnel strategy Organised, proactive, and comfortable managing multiple accounts and priorities Excellent communication and relationship-building skills
If you're ready to make an impact with your analytical skills in a fun and fast-paced environment, we invite you to apply today and become part of our growing team at Purplex Marketing!

Job Type: Full-time

Pay: 30,000.00-32,000.00 per year

Benefits:

Company pension On-site parking
Application question(s):

This is an office-based role at our HQ in Worle, Weston-super-Mare. Do you live within 15 miles from our office?
Work Location: In person

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Job Detail

  • Job Id
    JD3397621
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Weston-super-Mare, ENG, GB, United Kingdom
  • Education
    Not mentioned