Job Description

Company Description/ Business Unit

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance

Think the AA is just about roadside assistance? Think again.



For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a

Data Products Insights Lead

means you'll play a crucial role in our success and be part of this exciting motoring journey.



Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.



#LI-Hybrid

This is the job

We're looking for an experienced and forward-thinking

Data Products

Insights Lead

to join our Data & Analytics team. This role is pivotal in helping us understand our customers better, optimise digital journeys, and drive strategic decisions through data. You'll lead a small team of analysts and collaborate across the business to deliver impactful insights that shape the future of our services.

What will I be doing?

Lead the design and delivery of analytical projects that uncover customer behaviours and business opportunities. Translate complex data into clear, actionable insights using visual storytelling and effective communication. Collaborate with stakeholders to ensure insights are embedded into decision-making processes. Drive innovation by introducing new analytical techniques, tools, and data sources. Manage and mentor a team of analysts, fostering a culture of continuous learning and high performance. Contribute to the strategic development of the Digital Analytics function, including tooling, training, and data quality.

What do I need?

Proven experience in customer insights and analytics, ideally within a digital environment. Strong leadership skills with a track record of developing and supporting high-performing teams through direct line management. Proficiency in tools such as Python, SQL, Tableau/Power BI, and platforms like GA4 and Databricks. Ability to communicate complex data concepts to non-technical audiences with clarity and confidence. Experience in applying machine learning, segmentation, and forecasting techniques to real-world problems. A collaborative mindset, with the ability to build strong relationships across diverse teams.

Additional information

We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:


25 days annual leave plus bank holidays + holiday buying scheme Worksave pension scheme with up to 7% employer contribution Free AA breakdown membership from Day 1 plus 50% discount for family and friends Discounts on AA products including car and home insurance Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more Company funded life assurance Diverse learning and development opportunities to support you to progress in your career Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!



We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.



#LI-HH