You can turn complex data into marketing insights, to help shape the budget allocation across some of the UK's most loved dairy brands.
With support of the global insights function, you will be the UK lead to help progress our media measurement, via econometric modelling and market match testing. Feeing into our ambition to create a fully connected media measurement framework, which will inevitably create stronger media plans and stronger business results.
How You Will Make an Impact
You'll be joining the UK Media & Digital department, to help drive forward the measurement ambition, to feed into global workstreams.
Achieving this by generating mixed media models, through data collection, cleaning and implementation across brands and facilitating media testing providing impact and insight.
Your insights will help us reach our consumers and ensure resources are invested where they perform best.
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