Job Description

Data-Driven Online Marketer (Remote) - Compensation & Benefits

Salary:

50,000 per annum base salary.

Profit Share:

Performance-based bonus (5% of the division's profits).

Employment Type:

Full-time, fully remote role.

Benefits:

Flexible working hours, autonomy, opportunities for industry conferences/training, and provision of necessary tools and equipment.

Growth Opportunity:

This position offers significant growth potential, with direct exposure to building and leading a new business unit. Exceptional performance could lead to senior leadership responsibilities and team expansion, rewarding entrepreneurial initiative and success.

Company Overview

FTD Digital is an award-winning affiliate marketing agency specialising in UK-regulated bingo, slots, and casino traffic. As part of Ubud Ltd., our remote team manages several leading online gaming comparison sites, successfully connecting players to suitable brands and delivering high-quality traffic for our partners. We are now launching a new performance marketing division focused on buying traffic from multiple sources and monetising it through affiliate deals.

Role Summary

We are looking for an experienced Data-Driven Online Marketer to lead our new paid traffic division. Reporting directly to the CEO, you will have significant autonomy to build and manage a multi-channel marketing strategy from scratch. This entrepreneurial role offers the potential to expand into a leadership position, heading the division as it grows. While experience in iGaming is beneficial, being a skilled and analytical online marketer is most important.

Key Responsibilities

Plan and Execute Multi-Channel Campaigns:

Create, launch, and manage paid campaigns across Google Ads, Bing Ads, Paid Social (Facebook/Instagram), retargeting, and email marketing, ensuring data-driven budget allocation.

Optimise Performance & ROI:

Regularly analyse key metrics (CTR, conversion rates, CPA, ROAS, LTV) and perform A/B tests to maximise campaign effectiveness. Utilise analytics tools to interpret data and aggressively refine campaigns.

Affiliate/Performance Marketing:

Manage affiliate offers, ensuring accurate tracking (UTM tags, conversion pixels, affiliate links) to optimise monetisation of traffic and enhance player engagement.

Reporting & Analysis:

Provide regular, clear reports to the CEO, translating detailed data into actionable insights and strategic recommendations.

Strategy & Growth:

Continuously identify new traffic sources and opportunities, stay current with digital marketing trends, and swiftly implement strategies to scale successful campaigns.

Collaboration & Communication:

Coordinate with content, design, and development teams to produce effective creatives and optimise landing pages. Clearly communicate campaign plans and results with management.

Organisation & Autonomy:

Independently manage multiple campaigns and projects, initially as an individual contributor, with potential to lead and develop a team as the division expands.

Qualifications and Skills

Experience:

Minimum of 3 years in digital performance or growth marketing, with strong expertise in Google Ads, Bing Ads, and Paid Social (e.g., Facebook Ads). Experience with retargeting and email marketing is essential.

Analytical Skills:

Highly analytical, proficient with data analysis tools, spreadsheets, and capable of calculating and applying metrics such as CPA, LTV, and ROI for decision-making.

Proven Track Record:

Demonstrated success in managing profitable PPC/social campaigns, with clear examples of performance improvements through testing and optimisation.

Technical & Tools:

Skilled with analytics and tracking tools (Google Analytics, Google Tag Manager), conversion tracking setup, and troubleshooting tracking accuracy. Familiarity with affiliate tracking platforms is advantageous.

Education:

Bachelor's degree or equivalent work experience in an analytical discipline (Economics, Mathematics, Statistics, Engineering) preferred.

Creative Marketing Sense:

Ability to create compelling ad copy and undertake creative testing to enhance campaign outcomes.

Organisation & Drive:

Exceptionally organised, driven, and capable of independently managing workload remotely. A proactive and ambitious approach to achieving targets.

Communication:

Excellent written and verbal English communication skills, able to produce clear reports and persuasive campaign proposals.

Adaptability:

Entrepreneurial mindset, adaptable, excited to innovate, and comfortable rapidly adjusting strategies based on performance data.

Industry Knowledge:

Interest in online marketing and willingness to learn iGaming compliance as required. Previous experience in iGaming is advantageous but not essential.
Job Type: Full-time

Pay: From 50,000.00 per year

Benefits:

Profit sharing Work from home
Application question(s):

Do you have a degree in a quantitative field (e.g., Economics, Mathematics, Engineering) or other relevant qualifications? If not, how have you demonstrated strong analytical skills in your career? This is a fully remote position. Are you able to effectively work and communicate in a remote setting? Do you have a suitable work environment and self-discipline for remote work? What interests you about working at an iGaming-focused marketing company and leading a new performance marketing division? What makes you excited about this opportunity?
Experience:

Google Ads: 3 years (required) Paid Social: 3 years (required)
Work Location: Remote

Reference ID: WWDDOM