Job Description

Who are we?

We are a leading?Recruitment Marketing SaaS solution?transforming how organisations attract, engage, and hire top talent. Our?AI-powered talent attraction, conversion, and analytics platform?enables organisations to connect with talent, optimising recruitment processes and delivering unmatched?ROI-driven strategies.

As a?strategic partner?to key brands across the?UK, Europe, and the US, we future-proof how our customers attract, engage and convert talent, ensuring our clients stay ahead in competitive hiring markets.

Our Company Culture

We're a team of?curious, passionate, and authentic professionals?who care deeply about why we do what we do--and take pride in how we do it. Collaboration, innovation, and integrity define our DNA. We are?data-obsessed, customer-first, and relentless in our pursuit of excellence.

With us,?your growth matters. Whether it's through mentorship, access to learning resources, or opportunities to take on new challenges, we are committed to supporting your career journey. As we continue to expand across global markets, you'll have the chance to?shape our growth story?and make a tangible impact.

Why Join Us?

Professional Growth: Fast-paced opportunities to develop your skills, expand your network, and advance your career in a thriving SaaS business. Collaborative Culture: Work alongside passionate, innovative, and supportive colleagues who are committed to achieving success together. Make an Impact: Be part of a mission-driven company helping leading brands solve critical recruitment challenges and connect with exceptional talent. Innovative Environment: Embrace cutting-edge AI technology and creative strategies that are redefining recruitment marketing.
Our roots lie in?recruitment and analytics, but our impact focusses on the top of the hiring/talent acquisition funnel. If you're looking to grow, thrive in a collaborative environment, and want to help shape the future of talent acquisition, we'd love to hear from you. Be part of a team that's driving innovation, creating value, and changing the way organisations hire.

The Opportunity

We're looking for a Demand Generation Marketing Specialist to play a key role in driving top-of-funnel growth and lead generation. You'll work closely with Product Marketing, Sales, and Customer Success teams to design, execute, and optimise email demand generation campaigns that attract, engage, and convert leads into meaningful pipeline opportunities.

This is an exciting opportunity to make a direct impact in a fast-paced, scaling SaaS environment while developing and delivering strategies that fuel business growth.

Responsibilities

Build, execute, and optimise multi-channel demand generation campaigns (email and content syndication). Create and manage campaigns across all funnel stages, with an emphasis on top-of-funnel lead generation. Develop hypotheses and experiments to test and improve outbound and inbound lead generation performance. Refine our value proposition, messaging, and sales enablement content to align with target personas and business goals. Track and analyse campaign performance, including lead conversion rates, pipeline contribution, and ROI, providing actionable insights for improvement. Build and maintain email databases for targeted lead generation campaigns. Collaborate closely with SDRs, Account Executives, and Customer Success to align demand generation efforts with revenue goals. Suggest new lead-generation tactics and strategies based on customer needs, industry trends, and campaign performance data. Ensure all leads are accurately tracked, nurtured, and maintained within the CRM (Dynamics 365) and other marketing automation platforms.

Skills & Experience

2+ years of experience in B2B demand generation, marketing campaigns, or a similar role, preferably within SaaS or technology. Proven experience executing successful multi-channel lead generation campaigns. Strong analytical skills with a track record of making data-driven decisions to optimise campaign performance. Proficiency with marketing tools, such as CRM platforms (Dynamics 365), marketing automation tools, and analytics dashboards. Demonstrated ability to collaborate cross-functionally with Sales, Customer Success, and internal teams. Creative problem-solving and big-picture thinking, paired with strong attention to detail. Knowledge of current best practices in digital marketing, lead generation, and demand generation strategies. Excellent communication skills, both written and spoken. Self-starter with an entrepreneurial mindset, eager to experiment, learn, and drive measurable results.

Compensation & Benefits

Competitive Base Salary: Aligned with your experience and market standards. Attractive Commission Package: Rewarding success and performance. Generous Time Off: 25 days of paid holiday + 8 bank holidays. Your birthday off?every year to celebrate you. Additional?duvet days?to relax and recharge. Contributory Pension Scheme: Supporting your financial future. Career Growth & Progression: Be part of a?fast-scaling company?with clear pathways for professional development and opportunities to grow. Inclusive & Collaborative Culture: Thrive in a?highly entrepreneurial environment?surrounded by talented, supportive, and like-minded individuals who value teamwork and innovation.
This role offers the opportunity to drive real impact in a growing company, where your ideas, creativity, and execution will fuel our success. If you thrive in a collaborative, high-energy environment and are passionate about connecting strategy to results, we'd love to hear from you!

Next Steps

As part of our hiring process, all successful candidates will be required to share?two professional references?with the hiring manager.

Job Type: Full-time

Pay: 30,000.00-35,000.00 per year

Benefits:

Additional leave Company pension Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Birmingham B15 1TR

Expected start date: 30/06/2025