Job Description

Role purpose and overview
As Deputy Head of Social, you'll oversee the daily implementation of our strategies, working closely with the team to ensure our content shines on all social media platforms. You'll also have the opportunity to create and coordinate social strategies for breaking news and special projects.
Assisting the Head of Social, you will help to develop The Telegraph's long-term social strategies and identify opportunities for innovation across platforms.
You will work across a variety of content in a fast-paced newsroom, alongside some of the country's best journalists in their field. This is an exciting challenge to make a real impact, working with all desks to increase engagement and drive subscriptions through social.
Key responsibilities

• Manage the day-to-day output of the social media editors across our various accounts and platforms; ensure posts are of the highest quality, on-brand and optimised.
• Develop the Telegraph's social media strategy as a means of promoting, supporting and maximising the impact of editorial content - crucially, driving subscriptions, and growing reach and influence.
• Assist the Head of Social with devising strategies for Facebook, Instagram, X (Twitter), Reddit, LinkedIn, TikTok and be on top of any emerging platforms and trends, always thinking how to best promote Telegraph stories and content.
• Work with visual storytelling teams (video, graphics, data and design) to create unique, original content that will drive engagement on social media and make the Telegraph stand out against our competitors.
• Use analytics tools to inform strategies and support editors across the newsroom.
• Support reporters with training and guidance in growing their own social media communities.

Key skills

• Extensive experience of social media, particularly of Facebook, TikTok, Instagram and X - preferably within a national quality publisher, and experience of subscription models.
• Extensive experience of driving audience growth across diverse platforms
• Experience of driving community and engagement through social media - and understanding of what engagement metrics are of importance to a quality publisher.
• Extensive experience of different digital storytelling methods as applied to social media - particularly video and graphics.
• Deep understanding of the latest trends in the wider social media landscape, and ability to pivot strategy to accommodate them.
• Experience supervising and leading a team, and working with colleagues in a newsroom.
• Excellent understanding of what constitutes quality digital publishing in a busy editorial environment - and knowledge of what is important to the Telegraph.
• Understanding of analytics tools, and the ability to make decisions about social media activities based on analytics when appropriate.

Our benefits
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and development
With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are proud to be a Level 3 Disability Confident Leader as part of the government's Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.

Skills Required