Job Description

Employer:

Sefton Metropolitan Borough Council

Salary:

Grade G, SCP 20 - 25, 32,597 - 36,363 per annum

Location:

Sefton Metropolitan Borough Council, Southport

Contract:

Permanent

Working Pattern:

Full Time

Hours:

36 hours per week.

DBS Check:

No

Closing Date:

07/09/2025 at 23:59

Reference:

EGH/25/319463

Destination Marketing Executive

Discover Sefton - And Help the World Discover It Too



Sefton is a hidden gem on the Northwest coast - home to golden beaches, dramatic dunes, world-class art (Anthony Gormley's "Another Place), vibrant towns like Southport and Crosby, and the serene beauty of Formby's pinewoods. As we grow our visitor economy, we need a visionary Destination Marketing Executive to showcase Sefton's stories and help drive ticket sales for major events such as The Southport Air Show while working with colleagues across our tourism venues such as Southport Market and Salt and Tar.



Join us if you're a digital storyteller, data-savvy strategist, and passionate place-promoter ready to put Sefton on the map!



You'll work on the development and delivery of innovative marketing campaigns that boost Sefton's profile as a must-visit destination. Working closely with tourism partners, businesses, and the Major Events team, you'll inspire visitors to explore our coastline, culture, and attend our events.



Key Responsibilities


Strategy & Campaigns - Help create and execute data-driven destination marketing plans targeting key audiences (leisure, events, business tourism). Digital Leadership - Manage Sefton's destination website/social media channels (SEO, content, paid ads), growing engagement and conversion. Partnership Building - Collaborate with hotels, attractions, media, and industry bodies on joint campaigns. Content Creation - Oversee compelling content (video, blogs, photography) that captures Sefton's unique experiences. Performance Tracking - Monitor KPIs (web traffic, social engagement, visitor spend) and report on ROI. Market Insight- Research trends, visitor behaviour, and competitor activity to inform strategy.

Interviews to be held: week commencing 15th September 2025

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Equal Opportunities

EQUAL OPPORTUNITIES

Sefton Council strives to ensure that our workforce is inclusive and representative of our communities. A diverse workforce is important to us, our staff bring with them a wide range of experiences, views, ideas, and innovations, and we are committed to providing an environment that recognises, respects, and values everybody's identity, where individual differences are strengths and where everyone can thrive and maximise their potential. We are always open to learning and growing as an organisation, and we welcome new ideas and initiatives that promote equality, diversity and inclusion.



We are an Equal Opportunities Employer; all candidates will receive equal treatment. Our decision to appoint will be based upon whether an individual's skills, experience, qualifications, and abilities make them the most suitable candidate for the role.

GUARANTEED INTERVIEW SCHEME

Please note that all disabled applicants who meet the essential criteria for these jobs (as given in the Person Specification) and who want to apply under the Disability Confident Scheme will be invited to interview.



If you are currently in care or have previously been in care, we provide a guaranteed interview scheme for care experienced people if you meet the essential requirements for the role.




Please note, we do not accept CV's (unless specified on the advert).