Job Description

Role: Digital Advertising Executive: Affiliates & Paid Social
Location: Bournemouth
Reference: HOB1111200
Closing Date: {Expiry Date}
Salary - 330k dependent on experience - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
Do you want to work in a dynamic, fun and fast paced environment where you can make a real difference?
Then this could be the job for you!
We are recruiting for an Digital Advertising Executive, with key focus on helping us launch an exciting new Affiliate program, to join the Digital Marketing team at our Head Office in Christchurch, Dorset.
Youll be working for the UKs biggest hobbies and craft retailer with 126 stores and a strong and developing digital presence. We have a strong growth strategy in place which includes launching an Affiliate program to supplement our existing Digital Marketing Mix. This is a fast paced and creative environment, where you will need strong self-awareness, excellent organisational and communication skills, and the flexibility to face challenges and adapt plans as they arise.
About the role
This pivotal role will focus on launching, managing, and growing our new Affiliate marketing program as a key performance channel within the wider marketing mix. Youll work closely with the Head of Digital Marketing, our affiliate agency, and cross-functional teams including Content Marketing (PR/influencers), Ecommerce, and Trade, to ensure affiliate partnerships deliver measurable growth.
This role is ideal for someone with a strong grounding in affiliate marketing (12 years minimum), who is ready to take on more ownership and drive initiatives end-to-end - from strategy to execution. Youll also contribute to other channels within the digital marketing mix, including Paid Social and Paid Search, providing broad exposure to a high-performing, performance-focused digital team.
Key Responsibilities
Affiliate Marketing Leadership

• Collaborate with the Head of Digital Marketing and our Affiliate agency to help launch and develop an Affiliate marketing program
• Own day-to-day Affiliate program operations: working with the agency to align business priorities with strategic recommendations, partner recruitment, activation, performance tracking, and optimisation
• Build and nurture relationships with key Affiliate partners and networks to drive revenue growth
• Analyse Affiliate performance and report on KPIs including ROI, conversion rates, and incremental sales

Cross-Functional Collaboration

• Coordinate with the Content, PR and Influencer teams to align affiliate activity with broader marketing campaigns
• Work with Product, Trade, and eCommerce teams to align messaging and offers across key marketing channels

Support Paid Media Execution

• Assist the Digital Advertising Manager in running Paid Social campaigns, including planning, execution, and performance monitoring
• Leverage PPC insights and audience data to inform affiliate targeting and vice versa

App Store Optimisation (ASO)

• Manage ASO initiatives in collaboration with eCom product and development and Trading teams to enhance app visibility and downloads (experienced preferable but not essential)

General & Ad Hoc Marketing Support

• Take on additional performance marketing initiatives as needed, with opportunities to grow into a broader digital marketing role over time

Requirements

• Min. 12 years of hands-on experience working with Affiliate networks/platforms and agencies
• Highly motivated and results-driven individual, with demonstrated success in managing or launching Affiliate programs and other paid media campaigns
• Familiarity with Paid Social (Meta, TikTok) and a working knowledge of PPC desirable
• Adaptable, results-oriented, data-driven and strategic approach, delivering continuous improvement, demonstrating a growth mindset
• Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive internal and external relationships
• A proactive self-starter whos excited by performance-driven growth and digital innovation

Hobbycraft Benefits
Competitive salary
25% Discount Card for Hobbycraft stores
Free on-site parking
33 days holiday inclusive of Bank Holidays, increasing each year, plus your birthday off!
Company pension contribution
Cycle to Work scheme
Colleague Wellness Programme
A creative working environment and outdoor meeting space
Colleague social events throughout the year
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
Were here to help you create
Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.
We're here to support everyone on their crafting journey, from mums looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you? '