Job Description

Role: Digital Advertising Executive - Head Office
Location: Bournemouth
Reference: HOB1167813
Closing Date: 29.01.26
Creativity is Hobbycraft's reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Digital Advertising Executive: Affiliates & Paid Social - Hobbycraft Head Office, BH23 6HG
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday - 10am to 3pm with a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.
Do you want to work in a dynamic, fun and fast paced environment where you can make a real difference?
Then this could be the job for you! We are recruiting for a Digital Advertising Executive, with key focus on continuing to build on the successful launch of an exciting new Affiliate program, as well as supporting the Digital Advertising Manager with the execution, reporting and optimisation of Paid Social and PPC campaigns, to join the Digital Marketing team at our Head Office in Christchurch, Dorset.
You'll be working for the UK's biggest hobbies and craft retailer with 108 stores and a strong and developing digital presence. This is a fast paced and creative environment, where you will need strong self-awareness, excellent organisational and communication skills, and the flexibility to face challenges and adapt plans as they arise.
About the role
This pivotal role will focus on managing and growing our new Affiliate marketing program as a key performance channel within the wider digital advertising mix. You'll work closely with the Head of Digital Marketing, our affiliate agency, and cross-functional teams including Content Marketing (PR/influencers), Ecommerce, and Trade, to ensure affiliate partnerships deliver measurable growth.
This role is ideal for someone with a solid grounding in managing paid digital advertising campaign (Paid Social and Paid Search) execution and optimisation, ideally with Affiliates experience, who is ready to take on more ownership and drive initiatives end-to-end - from strategy to execution.
Key Responsibilities

• Affiliate Marketing Campaigns
• Collaborate with the Head of Digital Marketing and our Affiliate agency to develop an Affiliate marketing program
• Own day-to-day Affiliate program operations: working with the agency to align business priorities with strategic recommendations, partner recruitment, activation, performance tracking, and optimisation
• Build and nurture relationships with key Affiliate partners and networks to drive revenue growth
• Analyse Affiliate performance and report on KPIs including ROI, conversion rates, and incremental sales
• Support Paid Digital Advertising Campaign Execution

• Assist the Digital Advertising Manager in running Paid Social and PPC campaigns, including planning, execution, and performance monitoring

• Cross-Functional Collaboration

• Work with Product, Trade, and Ecommerce teams to align messaging and offers across key paid digital advertising channels
• Coordinate with the Content, PR and Influencer teams to align affiliate activity with broader marketing campaigns

• App Store Optimisation (ASO)

• Manage ASO campaigns in collaboration with Ecom product and development and Trading teams to enhance app visibility and downloads (experienced preferable but not essential)

• General & Ad Hoc Marketing Support

• Take on additional performance marketing initiatives as needed, with opportunities to grow into a broader digital marketing role over time

Requirements

• Min. 1-2 years of experience working with Paid Social and/or Paid Search campaigns
• Experience of working on Affiliate marketing campaigns desirable but not essential
• Highly motivated and results-driven individual, with demonstrated success in managing paid advertising campaigns
• Adaptable, results-oriented, data-driven and strategic approach, delivering continuous improvement, demonstrating a growth mindset
• Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive internal and external relationships
• A proactive self-starter who's excited by performance-driven growth and digital innovation

Benefits

• 33 days holiday including bank holidays pro rata, growing with you during your time with us
• 40% colleague discount
• Access to a personal pension scheme
• Fun event days to fundraise for our charity partners
• Annual paid-for charity volunteer day
• Cycle2Work scheme
• Discounted gym membership
• Employee Support Programme, for overall wellbeing for you and your family, including financial and mortgage advice
• Access to a range of high street discounts
• An inclusive and creative working environment, so you can truly be you and enjoy your time at work
• Long service awards and gifts

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
We're here to help you create
Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.
We're here to support everyone on their crafting journey, from mums looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?

Skills Required