Job Description

PPC Specialist (Google, Meta, TikTok Ads)

Location:

Remote

Job Type:

Full-time

Salary:

to be negotiated

About Market Rocket

At Market Rocket, we're driven by excellence, ownership, innovation, and passion, creating a culture where people matter as much as performance. We foster personal growth, collaboration, and creativity to make a meaningful impact on our clients and team.

Position Overview

As a

PPC Executive

, you'll oversee and optimise a client accounts across all advertising platforms. This role requires expertise in PPC strategy, data analysis, and delivering outstanding results. You will be responsible for planning, implementing, and analysing campaigns while working closely with internal teams and clients. If you thrive in a collaborative environment and excel at building data-driven advertising strategies, this role is perfect for you.

What You'll Do

Strategy & Campaign Development

Conduct in-depth keyword research to identify high-performing terms. Build targeted campaigns on Google Ads and Meta ads platforms tailored to objectives like lead generation, sales, and brand awareness. Write compelling ad copy and optimise landing pages to boost relevance and conversions. Define precise audience targeting using first- and third-party data.

Execution & Optimization

Launch and manage campaigns, handling budgets and bidding strategies. Monitor performance metrics (CTR, CPC, CPA, ROAS) and implement A/B tests for continual optimization. Set up and manage conversion tracking, refining attribution models to ensure accurate insights. Collaborate with cross-functional teams, including SEO, content, and others.

Insights & Reporting

Analyse campaign data to identify trends and optimisation opportunities. Create clear, actionable performance reports for internal teams and clients. Lead client discussions, presenting recommendations that align with broader objectives. Refine internal PPC processes.

What We're Looking For

Experience

5+ years in a digital agency environment. Proven track record of managing successful Ads accounts. Experience with platforms Google, Meta Ad, TikTok.

Education & Certifications

Ideally (but not necessary) Bachelor's degree in marketing, Business, IT, or a related field. Certifications in Google, etc.

Skills

Technical Expertise

Google Advertising Tools:

Advanced proficiency in Google Ads, Google Analytics, Google Tag Manager, for implementing, and optimising campaigns.

Meta Advertising:

Skilled in creating and managing campaigns on Meta platforms (Facebook and Instagram Ads), including advanced audience segmentation, pixel implementation, dynamic ads, and in-app conversion tracking.

TikTok Advertising:

Proficient in leveraging TikTok Ads Manager.

Data-Driven Insights:

Expertise in keyword research, A/B testing, and CRO to refine campaigns and improve performance.

Automation & Efficiency:

Experience with automation tools to streamline campaign management and optimise bidding strategies.

Comprehensive Tracking:

Competence in configuring tracking solutions across platforms to measure performance and enhance attribution accuracy.

Personal Skills

Exceptional attention to detail and organisational abilities. Strong written and verbal communication skills for delivering clear, actionable insights. A collaborative and positive team player with a passion for staying ahead of digital marketing trends.

Why Join Market Rocket?

Collaborative and dynamic remote work culture. Opportunity to work on diverse campaigns across industries. Focus on professional development and mastery of digital marketing.

Job Type:

Full-time

Salary:

24,000

Schedule:

Monday to Friday
If you're a results-driven PPC specialist ready to make an impact, we'd love to hear from you!

Job Types: Full-time, Permanent

Pay: From 24,000.00 per year

Benefits:

Company pension Work from home
Education:

Bachelor's (preferred)
Work Location: Remote