Job Description

Role: Digital Advertising Manager
Location: Bournemouth
Reference: HOB1135676
Closing Date: {Expiry Date}
Creativity is Hobbycraft's reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday - 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
About the Role
Hobbycraft is the UK's leading art and craft retailer with 108 stores across the UK, a website that has grown substantially over the last 5 years and an app that was launched in 2023.
We're seeking a commercially driven Digital Advertising Manager to lead our Paid Media strategy and play a pivotal role in driving customer acquisition, brand awareness, and revenue growth across our stores, website, and app. This exciting role is essential to increasing awareness of our value proposition, attracting new customers, and boosting sales from existing ones--ultimately delivering measurable growth for the business.
In this role, you'll manage a significant online marketing budget and lead performance-driven campaigns across PPC, Paid Social, YouTube and VOD, as well as our newly launched Affiliate program. Reporting to the Head of Digital Marketing, you'll collaborate closely with SEO, CRM & Loyalty, Customer Insights, and Digital Trading teams, as well as our media agency, media platform and content creation stakeholders.
This is a fast-paced, dynamic, and creative environment - ideal for someone who thrives on managing complex campaigns, has excellent communication skills, and embraces a test-and-learn mindset.
Key Responsibilities

• Own and optimise the digital advertising budget and media mix (PPC, Paid Social, Affiliate, YouTube, VOD) to achieve performance KPIs and ROI targets
• Develop and execute digital media plans aligned to key trading moments, managing multiple campaigns simultaneously at pace
• Lead the relationship with media platforms and our media agencies, ensuring delivery of performance, innovation, and strategic testing across channels
• Manage third-party partners including Product Feed providers and Affiliate SaaS platform
• Collaborate with the brand and creative teams to brief and develop static and video content; monitor and report on creative performance
• Regularly report on campaign results, comparing against targets and presenting insights to stakeholders with confidence
• Drive a culture of continuous improvement via testing, experimentation, and audience targeting strategies
• Support forecasting efforts by providing actionable insights into traffic trends and performance drivers
• Work closely with the SEO Manager to deliver a joined-up approach to the SERP strategy
• Stay on top of industry changes and evolving media opportunities, adjusting strategy as needed
• Support marketing initiatives for Ideas and Workshops, ensuring paid media aligns with wider business goals
• Manage and develop the Digital Advertising Executive, including setting objectives, coaching, and supporting their career development

About You

• Proven experience planning and executing digital advertising campaigns, either in-house or agency-side
• Experience managing relationships with media partners (e.g. Google, Meta, TikTok)
• Strong collaborator with the ability to work cross-functionally
• Analytical and results-driven with a commercial mindset and a deep understanding of KPIs, ROI, and campaign measurement
• Proficient in Google Ads, Google Analytics, Meta Ads Manager, TikTok Ads Manager (platform reporting); strong Excel skills are a must
• Up to date with the latest trends and innovations in digital marketing, media platforms, and performance tracking
• Exceptionally organised and detail-oriented, with the ability to manage multiple campaigns and priorities simultaneously
• Excellent communicator with the ability to influence stakeholders and present insights clearly and confidently
• Comfortable working in agile and fast-paced environments, adapting quickly to change
• Proactive problem-solver with a can-do attitude and a continuous improvement mindset

Nice to have

• Knowledge of server-to-server (S2S) tracking, pixel set up, and resolving event matchback or attribution issues
• Experience using Looker Studio for dashboard creation and visual reporting

Benefits

• 33 days holiday including bank holidays pro rata, growing with you during your time with us
• 25% colleague discount, with ad hoc double discount days
• Long service awards to thank you for your time spent with us
• Cycle2Work scheme
• Discounted gym membership
• Fun event days to fundraise for our charity partners
• Annual paid-for charity volunteer day
• Employee Support Programme, for overall wellbeing for you and your family, including financial and mortgage advice
• Access to a personal pension scheme
• Access to a range of high street discounts

An inclusive and creative working environment, so you can truly be you and enjoy your time at work
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
We're here to help you create
Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.
We're here to support everyone on their crafting journey, from mums looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?

Skills Required