Job Description

Hours


Full time - 35 hours


Location


Leeds (Hybrid)


Department


Analytics


Salary


Competitive



The Digital Analytics Implementation Consultant will be a hands-on expert responsible for end-to-end technical implementation and optimisation of web and marketing tracking technologies for our clients.


This is a highly technical, client-facing role that requires advanced configuration and troubleshooting of JavaScript-based tracking tags, ensuring pixel-perfect data layer integrity and maximum data fidelity to inform marketing strategies.



This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies.



The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.



Please only apply if you meet the following non-negotiable criteria:

Expert Hands-on Implementation:

You must have 2+ years of hands-on experience leading the technical implementation and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for enterprise-level websites. This is not a reporting-only role.

Front-End Code Proficiency:

You must be proficient enough in JavaScript, HTML, and CSS to actively read, debug, and write custom code within GTM for advanced tracking and data layer manipulation.

Marketing Pixel Expertise:

You must have a proven ability to implement, troubleshoot, and validate various marketing pixels (e.g., Facebook, LinkedIn, TikTok) directly through a Tag Management System.

Responsibilities

Analytics Implementation & Execution

Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.) Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes. Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.) Proactively identify and resolve complex tracking issues, providing effective and timely solutions.

Data Analysis & Reporting

Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour. Contribute to the development and automation of reports and dashboards using tools such as Looker Studio to monitor client performance and track the effectiveness of tracking configurations. Provide data-driven recommendations to optimise tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights.

Client Management

Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships. Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans. Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence. Manage client expectations, project timelines, and deliverables effectively.

Strategic Contribution

Contribute to the development of innovative tracking methodologies, tools, and best practices. Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes.
Maintain a strong understanding of the latest tracking trends, technologies, and best practices, andknowledge with the team.
Qualifications

Experience

2+ years of experience in a digital analytics role, preferably within a marketing agency. Stronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven history of leading data layer, tag management and GA/GTM implementation projects for large-scale websites, preferably in a client-facing agency environment.

Technical Skills

Mandatory: Expert-level mastery of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshooting. Ideally knowledge of custom JavaScript tracking, server-side tagging, advanced e-commerce configurations, and custom template development. Experience with other Tag Management Systems (Tealium, Adobe Launch) is a significant advantage. Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn) Deep practical expertise in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation). Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel) SQL skills are required for debugging and data quality validation purposes. Comprehensive understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode).

Soft Skills

Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues. Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences. Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment. Exceptional attention to detail and a commitment to ensuring data accuracy and reliability. Client-focused approach with a dedication to providing high-quality service and building trust. * Ability to manage multiple projects and priorities effectively in a fast-paced environment.