Job Description

Job Title:

Digital and Growth Marketing Specialist

Department:

Marketing

Reports to:

Marketing Manager

Location:

On-site, Birmingham, UK

Contract Type:

Full-time

Salary Range:

25,000 - 30,000 (DOE)

Travel:

Occasional UK travel for campaigns, activations, or events

We are seeking a data-driven and performance-oriented

Digital and Growth Marketing Specialist

to join our team on-site in Birmingham. This new role has been created to support the business's ambitious growth targets and strengthen the digital capacity of the marketing department.

The ideal candidate will bring a strong blend of

SEO expertise, paid media campaign management, analytics

, and f

unnel optimisation

, with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets.

Key Responsibilities

Paid Media & Performance Marketing

Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn. Manage ad budgets efficiently to achieve lead generation and conversion targets. Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI. Conduct A/B testing and iterative performance improvement. Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals

SEO & Organic Growth

Conduct keyword research, content audits, and competitive analysis to inform SEO strategy. Optimise website pages and blog content for on-page SEO performance. Collaborate with content and design teams to develop SEO-friendly assets. Build and manage backlink strategies and identify opportunities for domain authority growth.

Analytics & Reporting

Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data. Identify patterns and insights to inform strategy shifts and optimisations. Create dashboards and present actionable insights to stakeholders.

Lead Funnel & CRO

Manage and improve the customer acquisition funnel - from awareness to conversion. Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups. Support email marketing automation and retargeting initiatives.

Team Support

Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns. Provide added capacity and coverage during the current maternity leave period. Support in training junior team members on campaign reporting and digital tools, if required.

Key Skills & Requirements

Proven experience (minimum 3 years) in a similar digital/growth marketing role. Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs). Excellent understanding of digital acquisition channels and growth metrics. Solid knowledge of CRO techniques and user journey mapping. Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools. Advanced skills in Excel/Google Sheets and reporting dashboards. Strong analytical mindset with a proactive, test-and-learn approach. Excellent verbal and written communication skills. Experience working with multicultural or diaspora markets is a strong advantage.

Preferred Qualifications

Degree or diploma in Marketing, Digital Marketing, Business, or related field. Google Ads and Meta Blueprint certifications (preferred). Experience with basic HTML/CSS is a plus. Understanding of African diaspora media channels and community dynamics.

What We Offer

A dynamic, impact-driven work environment focused on cultural engagement. Competitive salary and growth opportunities within an expanding international brand. Opportunities to experiment, innovate, and directly influence marketing performance. On-site role in a collaborative team environment, based in Birmingham HQ.

About Diaspora Insurance

Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs.

Application Deadline: 29 August 2025

To Apply: Please send your CV and a short cover letter to hr@diasporainsurance.com, along with any relevant portfolio links or campaign performance samples.

Visit us at:

www.diasporainsurance.com

Job Type: Full-time

Pay: 25,000.00-30,000.00 per year

Benefits:

Company car Company events Company pension On-site parking
Ability to commute/relocate:

Birmingham B45 9PZ: reliably commute or plan to relocate before starting work (required)
Application question(s):

Please describe a specific paid media campaign you have personally managed from start to finish, including the platforms used, budget, key performance metrics (KPIs), and the measurable results achieved. Can you share an example of an SEO project you have led, detailing the actions taken (on-page/off-page), tools used, and the measurable impact on rankings, traffic, or conversions?
Work authorisation:

United Kingdom (preferred)
Work Location: In person

Application deadline: 20/08/2025
Reference ID: DIMKTG-25260100
Expected start date: 15/09/2025