Job Description

About Lanoguard Limited

Lanoguard is a family run, fast growing online retail company, based in Newhaven. We are well known in the rust proofing market for our excellent customer service and innovative marketing. As a predominantly B2C retailer, our customers are at the heart of everything we do.

Role Overview

As a Digital Community Manager Apprentice, you'll play a key role in building, nurturing, and growing online communities that align with our brand, products, and values. You'll contribute to digital marketing strategies, engage with our customer base across various platforms, and help ensure our online presence supports business growth and customer satisfaction.

Apprenticeship Standard:Digital Community Manager (ST0345)

Apprenticeship Level: Level 4

Duration: 18 months

Key Responsibilities

Develop, manage, and moderate our digital communities (e.g. Facebook Groups, Instagram, YouTube, and specialist forums).

Create engaging, on-brand content including posts, stories, reels, blogs, and newsletters to encourage interaction and growth.

Monitor and report on community engagement metrics using tools such as Google Analytics, Meta Business Suite, and others.

Support campaigns and product launches through digital community activation and engagement.

Respond to community questions, comments, and messages in a timely and professional manner.

Identify key community trends, feedback, and opportunities to shape content and communications strategies.

Collaborate with our Marketing, Customer Service, and Product teams to align community initiatives with wider business goals.

Stay current on digital trends, community management best practices, and industry developments.

What You Will Learn

Digital community engagement principles and platforms

Content creation and planning strategies

Social media analytics and reporting

Online safety, reputation management, and crisis handling

Ethical considerations and best practices in online engagement

Use of relevant marketing, content, and communication tools

Project planning, execution, and performance tracking

Requirements

Essential

Strong interest in digital communication, marketing, and online communities

Confident written and verbal communication skills

Basic understanding of social media platforms

A proactive attitude, eagerness to learn, take initiative, and grow within a team

GCSEs in English and Maths (Grade 4/C or above) or equivalent

A genuine passion for cars

Comfortable breaking down technical topics (like how rust forms) for non-technical audiences

Confidence speaking to fellow car enthusiasts in casual, authentic ways

Desirable

Some knowledge of chemistry or engineering concepts (formally or informally)

Experience growing a social account (personal, brand, or school project)

Comfortable filming or being on camera for short videos or event content

Familiar with car communities, shows, or online forums (e.g., Reddit, Discord, etc.)

Interest in building a long-term career in marketing or community management

Enthusiasm for motorcycles & DIY

Benefits

Industry-recognised Level 4 Apprenticeship qualification

Mentorship and guidance from experienced marketing professionals

A creative, friendly, and growth-driven work environment

Potential progression into a full-time role upon successful completion

How to Apply

Please submit your CV and a short cover letter explaining why you're interested in becoming a Digital Community Manager Apprentice at Lanoguard. It would be great if you could include links to any social media content you've created or communities you've been involved with.

Job Types: Full-time, Apprenticeship

Pay: From 18,000.00 per year

Benefits:

Free parking On-site parking
Application question(s):

Do you have a passion for cars? Do you have a strong interest in digital communication, marketing, and online communities? Do you have a basic understanding of social media platforms?
Education:

GCSE or equivalent (required)
Work Location: In person