Job Description

Unite Students have a fantastic opportunity for a Digital Content Executive to join our highly regarded Marketing team.
The role will support the Digital Content Manager in managing and optimising website content through our content management system (CMS). This includes publishing and maintaining product and marketing content that enhances the customer journey, supports SEO visibility, and drives conversions. The role combines strong CMS capability with an eye for engaging design, copy and user experience, ensuring content works effectively across website, app, and other digital channels.
What you`ll be doing

• Manage day-to-day website content via the CMS, ensuring accuracy, consistency, and alignment with brand guidelines.
• Create, edit and publish content (copy, imagery, video, SEO metadata) that supports both brand and marketing campaigns.
• Ensure content is optimised for usability, accessibility, SEO and conversion rate performance (CRO).
• Work with stakeholders across Marketing and external agencies to plan and deliver new content and enhancements.
• Support A/B and multivariate testing programmes to improve website performance.
• Apply a keen eye for detail to ensure content is published in a visually appealing and user-friendly way.
• Contribute to the creation of engaging digital assets and copywriting in line with our tone of voice and messaging hierarchy, including managing our student blog.
• Monitor and report on content performance, identifying opportunities for optimisation and innovation.
• Ensure content can be effectively repurposed for other channels including app, social, and email.
• Stay up to date with digital content trends, SEO best practice (including emerging AI search channels) and evolving CMS functionality to recommend improvements to our Product Development teams.

What we`re looking for in you

• Strong experience working with content management systems (we use Contentful), with the ability to manage large-scale content updates.
• Understanding of SEO principles and how to apply them to on-page content.
• Awareness of CRO and UX best practices to improve website performance. Bonus if you`ve ran A/B tests or used an A/B testing platform before.
• Ability to edit and structure HTML content within a CMS (basic coding knowledge desirable).
• Experience creating and curating engaging digital content (copy, imagery, video, etc.).
• Excellent attention to detail with strong organisational and project management skills.
• Collaborative team player who can manage multiple stakeholders and deadlines.
• Analytical mindset, confident using data and metrics to improve content effectiveness.
• A proactive, curious, and creative approach to problem-solving and continuous improvement.
• An open and inclusive attitude, aligned with our values and One Team culture.

What You`ll Get in Return

• An annual bonus so you can share in the company`s success
• 25 days` paid holiday
• Pension - based on how much you save, we`ll contribute 1% more
• Flexible working opportunities
• Shared Parental Leave - 18 weeks full pay
• Other benefits include, ShareSave, Bike to Work, Charity Match, amazing discounts and more!

About Unite Students
Founded in 1991, Unite Students is a FTSE 100 business and the UK`s leading provider of purpose-built student accommodation. You can find us in 25 leading university towns and cities, with 74,000 students calling US home! We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.
Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn`t just what we do but who we are.
People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.
Room for Everyone
We`re proud to be an employer that embraces individuality, and we`re passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success, for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what`s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.
We are US.

Skills Required