Job Description

Post Details
Full time
Open ended The closing date for applications is midnight on Sunday 7 January 2024
Interviews are expected to take place on Wednesday 17 January 2024 There is an expectation that work will be undertaken in the UK. For the purposes of sponsorship, this is a role under SOC code 2137 The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity.
The Post
An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Digital Content Officer. The award-winning marketing team at the University of Stirling, communicates with a wide audience across a number of platforms including web, social media, digital advertising, publications and email. Leveraging these channels is particularly important in fostering our relationships with students and staff and in raising the profile of our brand in a global market. We are looking for a Digital Content Officer to support and enhance our digital communications. The post holder will be a content specialist with expertise in writing and creating targeted, compelling content for key audiences as well as a strong project manager who can work with and manage agency relationships. The Digital Content Officer will be creative and innovative, with the ability to bring to life insights, topics and trends; interrogate analytics; and produce great reporting and storytelling. Passionate about the role of digital marketing-communications in engaging audiences, the Digital Content Officer will be highly organised and an outstanding communicator while keeping a clear eye on strategic goals and priorities. The successful candidate will be aware of innovative best practice and emerging trends within digital media, with an ability to make recommendations and plan strategic digital media campaigns. Reporting to the Digital Marketing Manager, the post-holder will be an enthusiastic team player, working closely with colleagues in the marketing and communications teams, and confident in building effective relationships across the University.
Description of Duties

• Create compelling stories to promote the University brand and engage key stakeholders through: digital copy; emails; blogs; photography; video; social media; presentations; and infographics \xe2\x80\x93 from research to creation, through to editing and delivery
• Develop and maintain content strategies and schedules of digital communication activities which will support delivery of the University\xe2\x80\x99s key strategic objectives, in particular around student recruitment in key markets
• Work with agencies to develop strategic integrated marketing campaign and manage its delivery ensuring projects are completed on time, to budget and provide required results
• Project manage campaign delivery including creation of critical time paths, budget management, relationship building and reporting
• Create email nurture tracks and work with an external service provider to support our recruitment conversion activity
• Create, produce and edit engaging content for the Chinese website and Chinese social media platforms
• Support the development and maintenance of digital assets and social media accounts
• Act as a Brand Ambassador, ensuring consistent and correct use of the brand across communications platforms used throughout the University
• Create and manage templates for user-generated content throughout the University
• Produce creative, strategic content to support advertising schedules and online paid media campaigns
• Produce high-quality, visually-engaging, on-brand rich media content for the website, virtual events and social media
• Recruit and collaborate with students to create on brand content
• Carry out any other reasonable duties required to contribute to the work of the Communications, Marketing and Recruitment Directorate

Essential Criteria

• Degree/HND or equivalent relevant experience
• Extensive experience of digital content creation/ marketing
• Experience in creating and developing content across multiple channels including: website, social media, blogs, emails, marketing collateral, presentations, advertising and publications
• Experience of creating and aligning digital content creation with SEO goals to ensure maximum impact and assist with conversion activity
• Experience of managing the delivery of integrated marketing campaigns
• Competent in the use of social media with experience of working with digital analytic tools e.g. social network analytics
• Exceptional copywriting skills, with the ability to translate complex information into clear, customer-focussed, compelling content
• Experience of branding, and marketing-communications campaigns
• Creative and ideas driven with the ability to critically evaluate work and provide constructive feedback for improvement
• Excellent organisation skills with meticulous attention to detail and the ability to manage multiple projects and to work to tight deadlines
• Self-motivated, self-disciplined team player, who is able to work confidently and independently when required, and will contribute positively to the team environment
• Outstanding communicator and networker with excellent verbal communications skills
• Experience of producing rich media content including video and photography

Desirable Criteria

• Experience in using Adobe Photoshop, Premier Pro and After Effects
• Experience using workflow/project management software, i.e. Asana, Trello, etc.
• Confident in building e-mails within a CRM platform, i.e. Mailchimp
• Experience in using a Content Management System for the creation and publishing of blogs, i.e. WordPress
• Experience of Higher Education

Behaviours and Competencies
The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

• Managing self and personal skills
  Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.

• Delivering excellent service
  Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
  

• Finding solutions
  Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.

• Embracing change
  Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.

• Using resources effectively
  Identifying and making the most productive use of resources including people, time, information, networks and budgets.

• Engaging with the wider context
  Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.

• Developing self and others
  Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.

• Working together
  Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.

• Achieving Results
  Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.

About Us
Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, and International, UK and European Student Recruitment, and Admissions and Access. In delivering the strategic priorities of the University, we support the enhancement of the University\xe2\x80\x99s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact. The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University\xe2\x80\x99s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University\xe2\x80\x99s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.
The University
The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe \xe2\x80\x93 addressing real issues, providing solutions, and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society \xe2\x80\x93 and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021). The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 30 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings. More than 17,000 students study with the University of Stirling globally, with over 140 nationalities represented on its scenic central Scotland campus alone. The University \xe2\x80\x93 also home to 1,700 staff \xe2\x80\x93 is ranked first in the UK and top three in the world for its campus environment (International Student Barometer 2022, wave two). Ranked first in the UK and top five in the world for its sports facilities (International Student Barometer 2022, wave two), Stirling is Scotland\'s University for Sporting Excellence. Its world-class facilities provide the perfect training environment for the University\xe2\x80\x99s sports scholars \xe2\x80\x93 many of whom compete at the highest level, including at the Olympics and Commonwealth Games \xe2\x80\x93 and for students, staff, and the wider community. The University has twice been recognised with a Queen\'s Anniversary Prize \xe2\x80\x93 the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019). The University is a signatory to the \xc2\xa3214 million Stirling and Clackmannanshire City Region Deal and a central partner of the Forth Valley University College Health Partnership.
www.stir.ac.uk @stiruni
Job Reference: SERV01838