Job Description

VoucherCart is seeking a dynamic and experienced Digital Content Production & Marketing Executive to join the marketing team in Edinburgh from our offices at the Edinburgh Futures Institute.
Growing fast, VoucherCart is a global market-leading voucher and gift card technology company serving customers across 28+ countries (B2B SaaS)
A true digital all-rounder, the ideal candidate will have 5+ years of experience in the production of high-quality branded video, graphics, and web content with a proven track record in B2B Marketing.
You will have a good understanding of the wider requirements of the marketing function and have experience and skills in marketing analytics and reporting.
You will be a good communicator with the ability to work as part of a team in a fast-paced environment, as well as independently.
You will have a strong portfolio of works to show and demonstrate deep knowledge and experience of Adobe Premier Pro, AI, After Effects, Photoshop, Figma, and other Graphics and Video production tools.
The position offers considerable scope for increased responsibility and career advancement within the marketing function for the right candidate.
Key Responsibilities:
Content Production (Video, Graphics, Web Pages, PDFs, Lottie Animations) :

• Coordinate and execute delivery of compelling and engaging content for VoucherCart-owned and 3rd Party websites and media channels, including product marketing videos, product explainer and tutorial videos, website blogs, PDF explainer guides, tutorials, case studies, thought leadership articles, and more across our core technologies and Partner technology Integrations.
• Collaborate with internal teams to ensure content aligns with company objectives and brand voice.

Content Posting and Marketing Performance Reporting:

• Demonstrate a deep understanding of recommended protocols for SEO, SERPS, and LLM performance of all posted content, including linking, tagging, and tracking of all content on our website, as well as 3rd Party platforms such as YouTube, Vimeo, LinkedIn, etc.
• Take accountability and ownership of posting and disseminating content on VoucherCart-owned, third-party, and partner platforms, in accordance with production timelines, such that wider marketing and campaign performance can be determined at all times.
• Produce a monthly marketing performance report in accordance with the agreed-upon reporting format/template.

Additional Responsibilities:
SEO:

• Adhere to SEO best practices to improve organic search rankings and drive website traffic.
• Monitor website analytics and provide regular reports on SEO performance.

Marketing Automation:

• Collaborate with the team developing automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform.
• Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years marketing experience (ideally in B2B SaaS).
• Strong understanding of digital marketing strategies and tools.

Experience & Skills:
You should be able to demonstrate experience and proficiency in the following:
High-Level Proficiency in:

• Adobe Premier Pro, AI, After Effects, Photoshop, Figma, and other Graphics and Video production tools.
• Web design (WordPress)
• Branding & Brand Guidelines

Good Experience of (Advantageous):

• SEO & Marketing Analytics (e.g., Yoast SEO, Google Analytics, Microsoft Clarity, SEMrush).
• Leveraging AI Tools
• Marketing analytics, UTM tagging/tracking (Google Analytics/Microsoft Clarity)
• Proficiency with AI and marketing automation platforms.

If you are a creative and results-driven marketing professional looking to make an impact in the B2B SaaS space, we would love to hear from you.
Salary : 25,000- 35,000 (Depending on experience) + Company Pension

Skills Required