Job Description

Contract Type

Fixed Term

Career Level

Internship

Functions

Marketing

Salary Range

Competitive salary

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry





To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!


British American TobaccoUK has an exciting opportunity for a Digital Intern in London, Chiswick


We are seeking a

Digital Intern

to join our dynamic Western Europe Digital & Omnichannel team.


Ready to kick-start your career in digital marketing and eCommerce?

We're looking for a curious, ambitious, and creative

Digita Intern

to join our Western Europe Digital & Omnichannel team in London.


This is a unique opportunity to gain hands-on experience in

Conversion Rate Optimisation (CRO), eCommerce platforms, and consumer experience design

-- working alongside digital experts to shape how millions of consumers interact with our brands online.



The ideal candidate will have be open minded and open to learn cross team capabilities, clear commercially attuned and a passion for digital innovation, UIUX design & performance analytics


Your key responsibilities will include:



Support optimization of user journeys across websites to ensure a smooth and engaging consumer experience. Help design, run, and report on A/B tests and CRO experiments to improve conversion rates. Work with end-market teams and agencies to deliver best-in-class consumer experience initiatives. Assist with platform enhancements, including new features, testing, and performance tracking. Analyze consumer behavior and digital performance data, turning insights into actionable

recommendations.

Contribute to cross-team projects across Marketing, eCommerce, and Technology to drive growth.

What are we looking for?

A

team player

with energy, curiosity, and a passion for digital innovation. A strong communicator in English, with the ability to simplify insights through

data storytelling

. Analytical and comfortable working with data to identify patterns and opportunities. Open-minded, adaptable, and eager to

learn by doing

in a fast-paced environment. Interested in digital platforms,

UX/UI design, analytics, or CRO

(experience is a plus, but not required).


Tools you may use in this role:



Microsoft Office Suite (Excel, PowerPoint, Word) Google Analytics & Google Optimize Adobe Experience Cloud tools (AEM, Analytics, Target, Magento) CRO & testing platforms (VWO, Optimizely)

What we offer you?

Practical experience in

digital marketing, CRO, UX/UI, and analytics.

Exposure to cross-functional teams and global best practices. Hands-on training with

leading industry tools and platforms.

The chance to contribute to

real projects

that impact consumer satisfaction and online sales. Mentorship from experienced Digital & CRO professionals.

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.



At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.



We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.



We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.

Benefits

------------


At our core, we understand your best work happens when you feel fully supported. Our meticulously


designed reward and benefits package are shaped to acknowledge your contributions and to magnify


your impact. As you grow, so do we.


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Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

###

Financial Wellbeing

Peace of mind is priceless, but it shouldn't cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.


###

Social Wellbeing

Wellbeing is better when it's shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we'll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.


###

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life's pressures and build resilience, no matter what life throws your way.


###

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.


###

Financial Wellbeing

Peace of mind is priceless, but it shouldn't cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.


###

Social Wellbeing

Wellbeing is better when it's shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we'll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.


###

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life's pressures and build resilience, no matter what life throws your way.


###

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.


###

Financial Wellbeing

Peace of mind is priceless, but it shouldn't cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.