Job Description

The Role:

We are recruiting for a technically strong and commercially minded Digital Manager / Shopify Developer to join our digital team. The successful candidate will take ownership of multiple Shopify sites, enhancing functionality, performance, and user experience. Alongside web development, you will bring proven expertise in digital marketing execution, working with six-figure PPC campaigns and delivering SEO content strategies that drive traffic, sales, and long-term growth.

This is a developer-first role with marketing add-ons: perfect for someone who enjoys building and optimising e-commerce websites, while also having the commercial mindset to ensure those sites deliver results.

Key Responsibilities:

Build, maintain, and optimise multiple Shopify websites, including custom theme development, Liquid coding, and third-party integrations Implement new site features, landing pages, and apps to enhance customer journey and maximise conversion rates Monitor and improve site speed, security, and overall technical performance Manage and optimise PPC campaigns (Google Ads, Meta, etc.) with six-figure monthly budgets, focusing on ROI and customer acquisition Plan and execute SEO strategies including on-page optimisation, content improvements, and technical SEO fixes Collaborate with internal teams to align website improvements with product launches, promotional activity, and brand objectives Analyse data and performance metrics (CRO, CPA, ROAS, organic visibility) to recommend and implement continual improvements Liaise with external partners or freelancers for specialist tasks as required

Key Skills:

3+ years of hands-on Shopify development experience (Liquid, HTML, CSS, JavaScript, app integrations) Strong understanding of e-commerce architecture, UX/UI principles, and conversion optimisation Proven track record managing PPC budgets at six-figure monthly scale Knowledge of SEO fundamentals: technical, content, and link-building strategies Familiarity with analytics tools such as Google Analytics/GA4, Search Console, and Tag Manager Problem-solving mindset with the ability to balance technical detail and commercial outcomes Excellent communication skills and ability to collaborate across teams Experience with CRO, A/B testing, or custom web apps (desirable)

About Us:

The Underfloor Heating Store is a leading provider of innovative and energy-efficient Underfloor Heating solutions. We pride ourselves on delivering high-quality products, exceptional customer service, and expert technical support. Our mission is to make homes and businesses more comfortable, sustainable, and enjoyable

Job Type: Full-time

Pay: 35,000.00-45,000.00 per year

Benefits:

Company events Company pension On-site parking Sick pay Work from home
Ability to commute/relocate:

Basildon SS14 3WN: reliably commute or plan to relocate before starting work (required)
Experience:

Shopify: 1 year (required) HubSpot: 1 year (preferred)
Work Location: Hybrid remote in Basildon SS14 3WN