Job Description

Digital Marketing Analyst
Hybrid Working
37.5 Hours & Permanent
Salary: Competitive plus Benefits (depending on level of experience, training and qualification)
Circle Health Group, Britain's leading provider of independent healthcare with a nationwide network of hospitals & clinics, performing more complex surgery than any other private healthcare provider in the country.
We have an opportunity for a Digital Marketing Analyst to join team of staff.
This is a Full time role for 37.5hours a week.
Duties of this role include:

• Utilise Google Analytics 4 (GA4) to track, analyse, and report on website performance metrics.
• Conduct detailed analysis of marketing campaigns to evaluate ROI and identify areas for improvement.
• Develop and maintain dashboards and reports to communicate key insights to stakeholders.
• Collaborate with the marketing team to design and implement tracking strategies for new marketing initiatives.
• Monitor website traffic, user behaviour, and conversion data to identify trends and opportunities.
• Provide actionable recommendations based on data analysis to improve digital marketing strategies.
• Stay up to date with the latest trends and best practices in digital analytics and marketing.
• Ensure data accuracy and integrity by regularly auditing and troubleshooting analytics implementation.
• Perform A/B testing and other optimisation experiments to enhance website and campaign performance.
• Work with cross-functional teams to support broader marketing and business goals.

Applicants should meet the following criteria:

• Bachelor's degree
• Minimum of 2 years of experience in digital marketing analytics
• Expertise in GA4
• Proficient in Microsoft office suite especially Excel and Power Point.
• Strong technical proficiency with web technologies and digital marketing tools.
• Experience in creating and maintaining dashboards using Power BI and Looker Studio.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• High level of accuracy and attention to detail in data analysis and reporting.

Salary & Benefits
Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including:

• 25 days holiday per year + bank holidays, increasing to 30 days with service
• Private Pension Scheme
• Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
• Friends & Family Hospital Discounts
• Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
• Non-contributory life insurance
• Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
• Access to resources, tools and services to support your wellbeing
• Employee recognition programmes
• Industry leading training and development opportunities

...and much more!
Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues.
Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles...and more.
We're passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless, compassionate, committed, collaborative, brave, agile, tenacious and creative and are at the core of our purpose and culture.

Skills Required