Job Description

Job Type: Full-time, On-site (Carlisle)

Job Overview: We are seeking an analytical, results-driven Digital Marketing Analyst (E-Commerce) to help grow our multi-brand e-commerce business across Shopify and major online sales channels.

This role is heavily focused on Google Shopping, feed-led paid campaigns (including Performance Max where appropriate), and performance analysis, with responsibility for ensuring product listings and SEO are consistent, accurate, and optimised across all platforms. Key Responsibilities:

Performance Marketing:

o Plan, manage, and optimise Google Ads campaigns

o Monitor ROAS, CPA, CVR, impression share, and spend efficiency

o Conduct structured testing on ads, assets, audiences, and landing pages

Product Feeds & Marketplace Listings:

o Own product listings across Shopify, Google Shopping, TikTok Shop, eBay, Amazon, and YouTube Shopping

o Ensure product data consistency, accuracy, and optimisation across all platforms

o Manage Google Merchant Center diagnostics and feed quality

SEO & On-Site Optimisation:

o Optimise on-page SEO for Shopify product pages and collections

o Conduct keyword research aligned with commercial intent

o Monitor rankings and organic traffic performance

Analytics & Reporting:

o Analyse performance using Google tools

o Build clear reports and dashboards with actionable insights

Conversion Rate Optimisation:

o Identify and test opportunities to improve conversion rates across key products and collections

Required Experience & Skills:

Proven experience in e-commerce digital marketing

Hands-on experience with Google Ads and Google Merchant Center

Strong analytical and reporting skills

High attention to detail with product data

Ability to work independently and document work clearly

Preferred Experience:

Shopify experience

Familiarity with TikTok Shop, Amazon Seller Central, or eBay

Spreadsheet / data skills

CRO or GTM knowledge

What We Offer:

Competitive salary based on experience

Opportunity to grow with a scaling multi-brand business

High ownership and real influence on performance

About Us:

We are a family-run business in the craft industry, currently managing five websites. We serve a diverse customer base, ranging from hobbyists to high-volume print-on-demand companies. We have a view to continue growing our online presence by launching additional websites and sales channels.

Salary:

Competitive and dependant on experience

How to Apply:

Please email a link to your portfolio to: recruitment@theprimagroup.co.uk

Job Type: Full-time

Pay: From 27,000.00 per year

Work Location: In person