Job Description

Position: Digital Marketing Executive

Department: Income Generation Team

Hours: Full-time 37.5 hours per week

Salary:

27,033.35

Closing Date:- Midnight 21st September 2025

Responsible for:

The digital marketing executive will play a vital part in the delivery of Heart of Kent Hospice's marketing and communications strategy by managing and developing the organisation's digital channels. This role will focus on enhancing the hospice's online presence through exciting and heart warming content that engages audiences through social media, the hospice website, and delivering impactful email marketing campaigns.

We're seeking an enthusiastic and hard-working individual, confident in multi-tasking and prioritising their workflow in this fast-paced digital communications role. Prior experience working as a digital marketing executive is vital, including experience using social media platforms. The applicant must be an excellent content writer with attention to detail and with a solid understanding of how to adapt content for each social media platform or from news release to website content. You will also be confident adapting tone of voice for different types of content and for different types of audience. Ideally you will have experience working with a Content Management System (CMS), an understanding of the importance of SEO and experience creating basic social media graphics and reporting on analytics.

About the Role

As a Digital Marketing Executive you'll be responsible for developing, delivering and optimizing multi-channel campaigns across digital platforms. Working closely with the wider marketing team, you'll create engaging and heart warming content and deliver this through social media, our website and impactful email marketing campaigns; using analytics to continually improve performance.

This is a fantastic opportunity for someone who is passionate about digital marketing and eager to grow their career in a supportive environment.

Essential Criteria for the Role

Previous experience in a digital marketing role

Experience with website updates and content management systems

Experience with email marketing

Confident using analytics tools to track and improve campaign performance

Excellent copywriting and content creation skills

Creative thinker with an eye for detail and a results driven mindset

Familiarity with design tools (eg Canva and Adobe Premiere)

About the Hospice

At Heart of Kent Hospice, we believe that everyone deserves compassionate, expert care when there is no cure for their illness and when they have a limited time left to live.

We are a charity and we don't charge a penny for our care. We depend on the compassion and kindness of you, the people of this community, to power our services and ensure that everyone gets the help they need.

We provide specialist care and support to adults who have a terminal illness as well as their families, friends and carers. We help people to live as fully and as well as possible for the rest of their lives and ensure that their final days are comfortable and peaceful,

wherever they choose to be. We treat every individual as the unique and special person that they are. Everything we do is tailored and personalised.

Our vision is that everyone living with a terminal illness in our community will have the best quality of life. Our purpose is to enable people with a terminal illness in our community to live with comfort, independence and dignity to the end of their lives, and to support those closest to them. All our care is underpinned by our core values of compassion, integrity, respect and teamwork. These values guide our decision-making and how we conduct ourselves in our work and every one of our colleagues plays an important part in enabling us to give our patients and their families the best possible care.

If you're passionate about our cause consider joining our team.

Benefits of Working at the Hospice

At the Hospice we offer a competitive remuneration package including contributory pension scheme with NEST or the option to continue in the NHS pension scheme specifically if you have been contributing in the NHS pension for the last year, life assurance (2 x salary), employee assistance programme, incremental increases in annual leave from 27 days or 19 shifts per annum, up to 33 days or 23 shifts per annum, a flexible/hybrid working approach (where practical and appropriate for the role - 3/5 days at the Hospice location), a warm and friendly atmosphere with a focus on your health and wellbeing. We support our colleagues and volunteers with on-going training and development, celebrating excellence and rewarding success. Full details will be provided if selected for interview.

For more information about what it's like to work with us please contact Jessica Roe, Head of Marketing, Digital and Audience Development 01622 792200 ext 365. Job description and application form can be found on our 'Work with us' page on our website.

We're committed to building a diverse and inclusive workplace and are proud to be an equal opportunity employer. We value diversity in all its forms and welcome applications from people of all backgrounds, experiences, identities and disabilities.

All interested applicants must complete our application form in full.

A Standard DBS Check will be required if you are successfully appointed.

Registered Charity No 298164

Job Types: Full-time, Permanent

Pay: 27,033.35 per year

Benefits:

Casual dress Company events Discounted or free food Employee discount Health & wellbeing programme On-site parking Sick pay Store discount Work from home
Experience:

Digital marketing: 1 year (required)
Work Location: In person

Application deadline: 21/09/2025
Reference ID: DME0825