Job Description

Job Advert


OPRL are the UKs independent experts in recyclability for packaging, best known for our world leading on pack recycling labels that we supply to our members. We work to achieve OPRL's vision of

A world where packaging doesn't go to waste.

This is a newly created full-time Digital Marketing Executive role, needed to strengthen our digital marketing capability. Alternative hours and work patterns will be considered for the right candidate - we operate a hybrid working pattern which is typically Tuesday - Thursday office based in Banbury, but we are flexible if you are!


This role suits an experienced marketer that can join us on our mission, who can work independently, manage multiple priorities, and use data and insight to drive continuous improvement. You will lead and deliver high-performing digital campaigns, with a strong focus on search engine marketing (SEO and PPC), while also contributing across broader marketing and communications activity.

Key Responsibilities

Digital Marketing & Performance

Own and manage search engine marketing, including: PPC campaign planning, execution, optimisation and reporting SEO strategy, content optimisation and performance tracking Manage and optimise digital recruitment channels including LinkedIn, Google ads Manage and optimise website performance, user journeys and conversions Use analytics tools to measure campaign effectiveness and ROI Develop and maintain dashboards and reporting to inform decision-making

Marketing and Communications -

Including but not limited to:

Plan and deliver integrated digital and offline campaigns Support product and service launches across multiple channels Support in managing lead inbox and instances of label misuse Media management and supply Develop content to recruit new members including reports, blogs, articles, video and website Develop content Member communications and engagement activity including newsletters Ensure brand consistency and quality across all outputs Support the delivery of key events, including planning and promotion, on-site support for events where the organisation has a business stand and post-event communications and reporting Collaborate with internal stakeholders to translate business needs into effective marketing activity

Skills & Experience

Essential

Significant experience in a digital marketing role Demonstrated hands-on experience managing PPC and SEO Experience delivering integrated marketing campaigns Strong understanding of digital analytics, measurement and reporting Ability to work independently and manage competing priorities Excellent written communication and content development skills Proficient in Microsoft Office

Desirable

Experience working with membership-based or service organisations Experience managing agencies or external suppliers Experience using Wordpress Familiarity with CMS and email marketing platforms (ideally Hubspot) Experience in using Canva

Personal Attributes

Proactive, organised and outcomes-focused Able to generate new ideas and ways of working Comfortable working autonomously with minimal supervision Strong attention to detail Confident communicator and collaborator

Qualifications

Maths and English GCSE or equivalent - Essential Higher education qualification such as degree in relevant subject or equivalent experience - Highly desirable

Behaviours

Aligns with the organisation values: We are Independent, Pioneering, Expert and Ethical. We support each other to put the customer at the heart of everything we do. Demonstrates the organisational behaviours: Inclusive, eMpowered, Proud, Achieving Excellence, Customer-focused, Trust (IMPACT)

Benefits Package

In addition to your core salary, you will be eligible for an annual bonus plus an attractive benefits package including:

25 days holiday per year (pro-rata) Pension Scheme Childcare holiday scheme days * Healthcare cover