Job Description

Job Summary

We are seeking a dynamic Digital Marketing Executive to join our team. The successful candidate will be responsible for enhancing the company brand visibility, driving engagement, and generating leads by executing digital marketing strategies. This role offers an exciting opportunity to utilise a broad skill set across various digital channels, working within a luxury aesthetics clinic in Blackburn. The ideal applicant will have strong analytical, and creative skills, with a keen eye for detail and a passion for marketing excellence. The applicant will also demonstrate a natural interest in fashion, health & beaty.

Applicants should have prior experience in a marketing role or a marketing qualification.

Responsibilities

Plan, create, and publish engaging Instagram stories, reels, and posts aligned with the clinic's brand and treatment offerings. Manage and maintain the company's Facebook account, ensuring consistent, high-quality content and timely engagement with followers. Write, edit, and publish regular blog articles for the clinic website to educate clients and support SEO and brand authority. Create and distribute a monthly client newsletter, including treatment highlights, promotions, and clinic updates. Oversee website management using WordPress; implement SEO best practices to improve search engine rankings. Manage promotional campaigns using company systems, identifying suitable treatments for offers and coordinating campaign timing. Segment and target clients appropriately for promotions, ensuring relevance, compliance, and effective communication. Track and report on marketing performance (engagement, reach, campaign results) using Google Analytics and other analytics tools; prepare detailed reports to inform strategic decisions. Liaise directly with clients in the clinic, welcoming them warmly and ensuring they feel comfortable and valued. Request, manage, and document client consent for participation in social media content, ensuring privacy and regulatory compliance. Collaborate closely with clinicians and management to ensure marketing activities accurately reflect treatments, results, and brand values.

Skills

Experience in management of digital marketing platforms such as Instagram, Facebook and TikTok from conception, creation to execution. Knowledge of SEO techniques and optimisation strategies. Skilled in Canva, Adobe Photoshop for creating visual content; experienced with WordPress website management. Expertise in paid Ads campaign setup, optimisation, and reporting. Understanding of Google Analytics and other tools for actionable insights. Excellent copywriting skills for compelling content across various channels. Proficient in Microsoft Office suite including Excel, PowerPoint, and organisational tools for effective time management. Strong communication skills in English; capable of articulating ideas clearly both verbally and in writing.
Job Types: Part-time, Permanent

Pay: 19,000.00-23,000.00 per year

Expected hours: 30 per week

Benefits:

Company pension Employee discount On-site parking
Application question(s):

Do you have a marketing qualification? If so please specify course and grade.
Experience:

Marketing: 2 years (required)
Work Location: In person