Job Description

Job Posting Title: Digital Marketing Executive, DLP

Req ID: 10055551

:

Support Disney Destinations International in growing the consumer direct proposition for Disneyland Paris (DLP) UK/IE and support on portfolio activations (WDW O-EMEA and DCL) when required.

Contribute towards achieving the attendance, room nights and revenue goals for DLP through supporting the Digital Marketing Manager in all aspects of the planning, development, execution and evaluation of WDTCI marketing initiatives.

This role is based in London, UK and it will require you to be onsite 4 days a week.

Areas of Responsibility

Work with the Digital Marketing Manager to manage the creation of new website content to support the launch of product and offers for DLP and portfolio activations when required.

Brief in website updates and work with the DLP team managing content on disneylandparis.com

Responsible for setting up new website content across disneyholidays.xx domains using the Content Management Systems

Responsible for producing web content that adheres to SEO best practice, whilst reflecting brand tone of voice and strategic and commercial priorities

Work closely with the Development and Digital Production Teams, taking an active interest in User Experience best practice, ensuring continuous optimisation of the user journey

Work with the Performance Marketing Executive to set up PPC campaigns, creating tailored, in-language copy supporting strategic priorities

Work with the CRM Manager to develop and execute the CRM plan

Work closely with the Strategy and Commercial Teams ensuring strategic priorities are reflected across WDTCI touch points

Responsible for developing and updating pre- and post-booking consumer touch points, including guest documentation, collateral and IVR messaging

Work with the Legal and Product Teams, ensuring Terms & Conditions are obtained and content is accurate and compliant

Responsible for tracking, updating and working within allocated budget

Work with the social team to provide content direction to support the WDTCI objectives in creating social media content

Support the affiliate channel for the WDTCI DLP account

Undertake content audits to suggest recommendations for content improvement, ensuring content is up-to-date and optmised

Provide ad-hoc assistance to the promotional and PR team, when required to create DLP brand presence for WDTCI

Keep abreast of competitor activity, market research and customer insight to pro-actively use to enhance WDTCI\xe2\x80\x99s marketing initiatives

Assist the Digital Marketing Manager in compiling decks and presenting at relevant meetings with internal and external stakeholders

Training and Professional Development

Operate with integrity, champion change and be a good ambassador for DDI and the wider Walt Disney Company

Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments

Take ownership of your professional development through regular career conversations with your line manager and utilising available resources, instructor-led courses and on the job learning

Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable

Build links with other TWDC functions to develop broader knowledge of the business

Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice

Areas of Accountability

Accountable to the Digital Marketing Manager

Accountable for adhering to Disney\xe2\x80\x99s best practice guidelines and for ensuring full alignment to brand guidelines where relevant

Accountable for cultivating and maintaining productive relationships and collaborating effectively with internal and external stakeholders

Accountable for supporting with the delivery of marketing initiatives and working within and tracking budget

Accountable for keeping information up-to-date across Disney Destinations websites

Experience and Professional Qualifications Required

Degree level qualification or equivalent experience working in a similar field. Marketing qualification, beneficial

Previous experience within a digital marketing role in a major multi-national marketing environment, essential

Demonstrated tactical skills related to implementation of marketing plans

Understanding and working knowledge of SEO, PPC, affiliate and social media marketing

Experience using SEO performance tools such as Semrush and Google Search Console, advantageous

Experience using JIRA, beneficial

Experience of writing effective and engaging copy, essential

Experience of operating and thriving in a large matrix organisation, beneficial

Marketing experience across multiple EMEA markets, advantageous

Skills Required

Excellent organisational and prioritisation skills to balance marketing programs across three brands for optimal execution and success

Ability to work across multiple projects in a fast-paced and ever-changing environment

Strong attention to detail

Highly analytical and results orientated

Creative sensibility and flair for writing effective copy

Demonstrable presentation skills, virtually and face-to-face

Proven interpersonal skills with internal and external partners

Skilled in communicating and building relationships at all levels of the organisation, collaborating effectively to achieve results

Strong written and spoken English for business use, essential

Other European languages not required but desirable

Computer literate (Word, Excel, Outlook and PowerPoint); adept in use of video conferencing tools such as Zoom, essential

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment: Commercial Strategy

Job Posting Primary Business: Disney Destinations Sales Solutions (WDW)

Primary Job Posting Category: Digital Media / Social Media (General)

Employment Type: Full time

Primary City, State, Region, Postal Code: London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted: 2023-07-28

The Walt Disney Company