Job Description

Job Title: Digital Marketing Executive
Responsible to: Marketing & Communications Manager
Job Type: Two-year FTC, Full-Time
Location: Fully Remote OR Hybrid Working (Travel to London office required less than, or no more than once a month for meetings)
Are you a proactive and growth-focused digital marketing professional ready to make a global impact? Charity People is excited to be partnering with a leading membership association that represents British international schools worldwide to recruit for an experienced Digital Marketing Executive to enhance their online presence and engage stakeholders worldwide.
In this key role, you will help shape the digital landscape for the British international education community, driving brand awareness and connecting with schools, partners, and educators across the globe. This is a newly-created role, in which you will report to the Marketing & Communications Manager.
Key Responsibilities:

• Growth-Focused Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to support membership growth and strengthen global brand recognition. Implement targeted lead-generation and nurture campaigns that engage new audiences and convert leads into members.
• Marketing of Services: Design and implement cross-channel campaigns to promote services, including professional development, student events, accreditation, and safeguarding. Lead targeted campaigns to raise awareness and drive engagement with accreditation and compliance services.
• Social Media and Community Engagement: Build and enhance the organisation's social media presence with engaging content that highlights the value of British international education. Support the Marketing & Communications Manager with paid social and PPC campaigns to boost reach and interaction with new audiences.
• Website Management and SEO: Oversee the website to ensure an optimal user experience, increasing organic traffic and conversions for memberships, events, and resources. Implement growth-focused SEO strategies to ensure top rankings in target regions, contributing to membership expansion.
• Content Marketing and Business Development: Create and distribute high-quality digital content (e.g., webinars, blogs, case studies, videos) that supports growth objectives and promotes member benefits. Collaborate with the Membership team to develop marketing collateral for events, presentations, and other business development initiatives.
• Data-Driven Marketing for Expansion: Analyse data across digital platforms to identify trends that inform and optimise strategies, boosting membership growth and event participation. Provide regular reports on campaign performance, using insights to improve ROI and support data-backed decision-making.
• Cross-Departmental Collaboration: Partner with the Marketing & Communications Manager, Membership team, and leadership to align digital marketing efforts with strategic objectives and growth goals. Work with external designers and agencies to ensure digital efforts are innovative, on-brand, and growth-driven.

Experience & Skills:

• At least 2 years of digital marketing experience focused on growth, ideally within the education or non-profit sectors.
• Strong proficiency in social media management, website management, SEO, and digital advertising platforms (Google Ads, GA4, PPC campaigns).
• Excellent copywriting skills with a knack for creating content that resonates with diverse global audiences.
• Analytical and data-driven, with the ability to measure campaign success and adapt strategies accordingly.
• Comfortable working with email marketing platforms and CRM systems to target and engage new audiences.

Desirable Qualifications:

• Prior experience in the education sector or membership-based organisations.
• Familiarity with video content creation and editing for digital platforms.
• Experience in supporting international growth and expansion efforts through digital marketing strategies.

If you are interested in hearing more about this opportunity, please send your CV to Cairo at Charity People in the first instance.
Charity People actively promote equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

Skills Required