Job Description

About Us

From our Head Office in Cardiff, Learna is an established leader in flexible, online postgraduate qualification programmes for healthcare professionals across the world from post-graduates through to specialists, doctors, surgeons and consultants. We currently have a portfolio of over 40 specialised courses aligned with medical industry requirements and trends, empowering our graduates to enhance their specialisms and positively influence high quality patient care. We are on an exciting and ambitious journey of growth as we are developing new learning programmes and courses in line with medical advancement. Led by an experienced management and medical team, Learna has proven capabilities in programme innovation and delivery thereby creating globally accessible education opportunities which enable medical professionals to reach their full potential.

About the Role

The Digital Marketing Executive - Events & Strategic Partnerships will lead the planning, delivery, and evaluation of in-person and online events, while also managing relationships with strategic business partners. This role combines event management, relationship development, and generalist marketing capabilities to increase brand visibility, drive course applications, and support wider marketing goals.

As the specialist owner of two key work streams -

event marketing

and

strategic partnerships

- the postholder will be expected to work autonomously and collaboratively across the organisation, liaising with internal teams, external partners, and faculty. A willingness to travel across the UK and a proactive, personable approach to external engagement is essential.

This is a hybrid role, with at least one day per week in the office, unless travelling for events. A driving licence and access to a vehicle are required.

Key Responsibilities:

Event Management

Plan, organise, and deliver a calendar of physical and virtual events (e.g. trade shows, conferences, virtual open days). Manage logistics for each event, including venue and travel bookings, collateral and merchandise inventory, event equipment, and promotional materials. Represent the brand at events - setting up the stand, talking confidently with delegates, and supporting speakers and faculty in attendance. Maintain a record of contacts acquired at events and monitor post-event engagement through to application, working with the marketing team to optimise conversion. Oversee event budgets, ensuring effective allocation and reporting on spend. Coordinate pre- and post-event communications (emails, social media, internal briefings). Manage faculty liaison to ensure appropriate medical support is represented at events.
Strategic Partnerships

Develop and maintain relationships with online strategic partners (e.g. professional societies, member organisations). Negotiate partnership agreements that offer their members benefits (such as discounts) while driving new audiences to Learna's portfolio. Coordinate joint marketing activity with partners, including publication of blog posts, newsletter features, backlinks, and social media mentions. Track and report on the impact of each partnership using campaign metrics and CRM data.
General Marketing Support

Contribute to marketing campaign activity across email, social, web, and paid channels where required. Create copy for marketing emails, event announcements, and partnership communications. Support the team with event-related content creation and scheduling. Use marketing platforms including ActiveCampaign, WordPress, and Canva to support campaign delivery.

Key Skills, Behaviours, Competency and Experience Required

Exceptional organisational skills with the ability to manage multiple projects and deadlines. Willingness to travel regularly within the UK and work occasional evenings or weekends around events. Strong interpersonal and communication skills, with confidence in networking and public-facing roles. Experience in event planning and execution, with a detail-oriented mindset. Ability to work independently while collaborating across teams and functions. Strong copywriting and content development skills. Familiarity with CRM and marketing automation tools (e.g. ActiveCampaign). Data-driven mindset with the ability to report on campaign and event performance. Bachelor's degree in Marketing, Communications, Events, or related field (or equivalent experience). Proven experience in marketing, event management, or partnership development. Previous experience in the education, healthcare, or membership organisation sectors is advantageous. Must hold a valid driving licence and have access to a vehicle for travel.

Colleague Benefits

Living wage Employer. Flexibility in your work schedule, including flexitime. Hybrid Working Arrangements: Opportunities for both office and remote work. Holiday Entitlement: 33 days of annual leave (inclusive of bank holidays) which increases in line with length of service. Employee Assistance Programme including access to 24/7 mental health support. Pension Scheme: Participation in our company pension scheme with 5% employee and 3% employer auto-enrolment. Free coffee, tea, and beverages in the office. Secure and free parking. Continuous learning and development opportunities. Recognition and rewards for outstanding performance. Social, well-being, and fundraising events.

Enjoy being a part of a warm, inclusive and supportive team of amazing colleagues!

Job Types: Full-time, Permanent

Pay: 33,000.00 per year

Work Location: Hybrid remote in Cardiff, CF14 5GF